Number of Posts: 4
Posts 1 - 4
Why are YouTube stars so popular?
Newspaper | The Guardian
Date | 3.2.2016
Language | English
Country | UK
Topic Tags | YouTube
Summary | YouTube stars such as Zoella are popular and very influential. According to a study, young people find YouTubers more influencial than 'traditional' celebrities. One of the reasons why YouTubers are more influential is because they can connect with their fans more easily, which creates more authentic relationships.
Image Description | Portrait of Zoella (female YouTuber), video "what is YouTube", ranking of eight celebrities, video "coming out", and digital image of Stampy.
Image Tags | female(s), male(s)
How YouTube and Niconico fuel online fan culture in Japan
Newspaper | The Guardian
Date | 21.4.2016
Language | English
Country | UK
Topic Tags | social media, YouTube
Summary | In Japan, video platforms such as YouTube and Niconico are very popular. The world’s fourth-largest internet population is in Japan, and Japanese users spend more time on video platforms than on social media platforms. The reason why Japanese people spend more time on video platforms is because they have been able to mould those video platforms to their own cultural norms (unlike social networks such as Facebook). Music streaming services have yet to reach Japan; physical CDs are still popular over there.
Image Description | Photograph of a Japanese girl holding a plate, video of Ariana Grande feat. Hikakin, and video about Izakaya (Japanese bar)
Image Tags | female(s), male(s), YouTube
The royal twitterati: how the monarchy learned to love social media
Newspaper | The Guardian
Date | 16.2.2017
Language | English
Country | UK
Topic Tags | Facebook, Instagram, marketing, social media, Twitter, YouTube
Summary | The British royals have a striking social media presence. Experts say it is very well curated with high quality images and videos and very well chosen language. They are currently looking for a new social media employee but the offered salary in no way reflects the huge responsibility of the job.
Image Description | Getty image of the Queen and of Prince Harry getting tested for HIV as a promotion of getting tested.
Image Tags | female(s), male(s)
'I can’t trust YouTube any more': creators speak out in Google advertising row
Newspaper | The Guardian
Date | 21.3.2017
Language | English
Country | UK
Topic Tags | marketing, YouTube
Summary | YouTube has faced much crticism because they have failed to withhold advertising from grossly offensive content on their platform, for instance terrorist or anti-semite videos. Advertisers have pulled back their payments in response. YouTube creators are also unhappy because a lot of their non-offensive videos are deemed not advertiser-friendly by the algorithm so they cannot monetize from those videos. This has led to a lot of censorship of eating disorder and LGBTQ content. YouTube overall seems to be more advertiser-friendly than creator-friendly.
Image Description | Hand pointing at YouTube logo and a tweet by a YouTube creator.
Image Tags | female(s), hand(s), logo, Twitter, YouTube
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