Number of Posts: 10
Posts 1 - 10
Sie erklären Rezepte von Foodie zu Foodie
(They explain recipes from foodie to foodie)
Newspaper | Welt
Date | 29.9.2017
Language | German
Country | Germany
Topic Tags | Facebook, marketing, YouTube
Summary | The Hamburg-based company Foodboom creates high-quality cooking videos and distributes them online on Facebook and YouTube reaching millions of viewers. They try to hit the balance between high-quality content, food-wise as well as visually, and simplicity in the sense of easy to recreate in anyone's home kitchen. They finance themselves with product placement which they always indicate very clearly.
Image Description | A picture of a hamburger, a dinner party, and a portrait of the two owners of Foodboom.
Image Tags | female(s), male(s)
Liebesgeschichte, Heldenreise, Flachwitze, Kacke
(Love story, a hero's journey, flat jokes, poop)
Newspaper | Welt
Date | 2.8.2017
Language | German
Country | Germany
Topic Tags | childhood, emojis, marketing, smartphone, texting, threat, youth
Summary | The new emoji movie for children is an animated film starring emojis as its main protagonists. Critics find it quite distasteful because it is full of casual advertising for major tech companies and because it does not address the danger of the internet at all. In Textopolis, the world in which emojis live, alphabetic letters are depicted as elderly with walking canes because the youth does not use letters anymore.
Image Description | Screenshots from the Emoji movie.
Image Tags | emojis, female(s), male(s)
"Mit 5G erreichen wir die Geschwindigkeit unserer Nervengefäße"
("With 5G we'll achieve the speed of our nerve tracts")
Newspaper | Welt
Date | 25.2.2017
Language | German
Country | Germany
Topic Tags | marketing, smartphone, texting, WhatsApp
Summary | Mobile service providers in Germany have to change their marketing strategies because the market is changing. Fewer people are sending traditional SMS text messages and more people use WhatsApp or similar instant messaging services. Now, mobile service providers have to put everything on the resources they still control: mobile data. They are working on faster mobile data connections (5G).
Image Description | Portrait of the interviewee (Vodafone director).
Image Tags | male(s)
Mein bester Freund ist jetzt ein SMS-Butler
(My new best friend is an SMS butler)
Newspaper | Welt
Date | 28.1.2017
Language | German
Country | Germany
Topic Tags | emojis, Google, marketing, politeness, texting
Summary | A new text messaging service is available: an SMS butler. It is an actual human who can be contacted via text message at all times to perform little tasks like find out some simple information (that one is too lazy to Google) or order pizza. The former taks is free, the latter one costs a little extra. The butler takes a provision on services that require payment. He is however always very happy to perform his task - whether he gets paid or not. This is indicated by the obligatory smiley face attached to every message.
Image Description | N/A
So gefährlich ist die dunkle Seite der Online-Werbung
(This is how dangerous the dark side of online advertising is )
Newspaper | Welt
Date | 11.5.2016
Language | German
Country | Germany
Topic Tags | Facebook, Google, law, marketing, threat
Summary | Hackers have found new ways to enter people's computers more effectively. Online advertisements can run a malware script as soon as one is on the website where the advertisement is shown - without clicking on it. This is dangerous for all websites that display advertising - the biggest advertisers online being Facebook and Google.
Image Description | Image of the Google headquarters with a male silhouette in front of it.
Image Tags | Google, logo, male(s)
"Wir kennen die Menschen"
("We know the people")
Newspaper | Welt
Date | 6.3.2017
Language | German
Country | Germany
Topic Tags | Facebook, marketing, privacy, threat
Summary | Facebook is collecting huge amounts of data about their users and they are not being entirely clear when they state their terms and conditions. Many uses do not realize that Facebook also records what they do outside the platform when they surf online. This way Facebook can create very detailed user portfolios that they can sell to advertisers so that they can target a very specific group.
Image Description | N/A
So gewaltig wie die Erfindung der Schrift
(As huge as the invention of writing)
Newspaper | Welt
Date | 21.6.2017
Language | German
Country | Germany
Topic Tags | (mental) health, artificial intelligence, cyberbullying, Facebook, law, marketing, politics, threat
Summary | The digitalization is the most significant development of our time. Created for the democratization of information, it can however also be used for the opposite. The Chinese government are already using the internet as a means to survey their citizens and assess their loyalty. Artificial intelligence technologies are in place to calculate the shortest way to your destination, predict crimes, predict illnesses and cancer risks, as well as what book you will buy next. Amazon sends customers unsolicited products because the loss of having to return the product by mail is smaller than the profit of the customer keeping the well suggested item. Facebook has been created to connect people within a community but the platform cannot battle the hate language and cyberbullying to the extent that it influences presidential elections.
Image Description | Heisenberg media image of the author at a public speaking event with another man.
Image Tags | male(s)
So fressen Apps ihr Geld auf
(This is how apps eat your money)
Newspaper | Welt
Date | 24.7.2017
Language | German
Country | Germany
Topic Tags | childhood, game, marketing, smartphone, threat
Summary | Many seemingly free gaming apps off in-app purchases after being downloaded. This is dangerous when unsuperised children use the app - some parents have already received in-app purchase bills of several thousand euros. It is best to either supervise children when playing game apps or to only let them play offline games which do not have pop-up advertising for in-app purchases.
Image Description | A PacMan head.
Emojimode
(Emoji fashion)
Newspaper | Welt
Date | 14.8.2016
Language | German
Country | Germany
Topic Tags | emojis, language threat, marketing
Summary | Some think emojis are the bane of our existence, a regression into cave painting and giving up our sophistication of language. Others all for emojis and not prominent people in the fashion industry are designing pieces with emojis on them because emojis are all the rage.
Image Description | N/A
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
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