Number of Posts: 3
Posts 1 - 3
Von Japan zu Kim-Kardashian und Vampir-Emojis
(From Japan to Kim Kardashian and vampire emojis)
Newspaper | Sonntagszeitung
Date | 20.8.2017
Language | German
Country | Switzerland
Topic Tags | emojis, gender, marketing, research/study, Twitter, What's up Switzerland
Summary | Invented in Japan, emojis are now features in films, art museums, and the marketing strategy of Kim Kardashian. More importantly, they are used in 95% of the WhatsApp data collected by "What's up, Switzerland?". 92% off all internet users use emojis regularly, 57% of emojis on Twitter are from women, and only 7% of people use the peach emoji to mean the actual fruit.
Image Description | N/A
«In Japan steht für Danke, im Westen für Beten»
("In Japan it means thank you, in the West it signals praying")
Newspaper | Sonntagszeitung
Date | 20.8.2017
Language | German
Country | Switzerland
Topic Tags | emojis, marketing, misunderstanding, research/study, texting, translation
Summary | Keith Broni, one of the first emoji translators world-wide, has been chosen from 500 applicants. He has researched the use of emojis at the University of London and he is an expert of how people from different cultures understand emojis. He works as a makerting consultant to various companies and advises them on how to use emojis as a corporation. Using emojis can be fraught with risk as hand gestures can mean very different things in different cultures. Even within the same culture emoji use can be risky. At this point, it is more risky not to use any emojis in casual texting because of the negativity effect which means that messsages without emojis seem cold or distanced.
Image Description | N/A
Emoji-Engpass bei Coop
(Emoji shortages at Coop)
Newspaper | Sonntagszeitung
Date | 10.4.2017
Language | German
Country | Switzerland
Topic Tags | emojis, marketing
Summary | Coop is offering little plastic emoji figurines as customer gifts and collectables. The demand has become so great that the emoji toys were out of stock at times.
Image Description | N/A
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