Number of Posts: 2
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«In Japan steht für Danke, im Westen für Beten»
("In Japan it means thank you, in the West it signals praying")
Newspaper | Sonntagszeitung
Date | 20.8.2017
Language | German
Country | Switzerland
Topic Tags | emojis, marketing, misunderstanding, research/study, texting, translation
Summary | Keith Broni, one of the first emoji translators world-wide, has been chosen from 500 applicants. He has researched the use of emojis at the University of London and he is an expert of how people from different cultures understand emojis. He works as a makerting consultant to various companies and advises them on how to use emojis as a corporation. Using emojis can be fraught with risk as hand gestures can mean very different things in different cultures. Even within the same culture emoji use can be risky. At this point, it is more risky not to use any emojis in casual texting because of the negativity effect which means that messsages without emojis seem cold or distanced.
Image Description | N/A
Die Maschine erziehen und trainieren
(Raising and training the machine)
Newspaper | Sonntagszeitung
Date | 20.11.2016
Language | German
Country | Switzerland
Topic Tags | artificial intelligence, computer programming, research/study, threat
Summary | Some researchers say that artificial intelligence may eliminate the need for human programmers. Modern programs are becoming more similar to human brains in that it is no longer just the programmer who creates every step of the program but the program itself is capable of learning from experience (technically: exposure to large amounts of data). Some find this idea that computers will become intellectual equals of humans frightening.
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