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«In Japan steht für Danke, im Westen für Beten»
("In Japan it means thank you, in the West it signals praying")
Newspaper | Sonntagszeitung
Date | 20.8.2017
Language | German
Country | Switzerland
Topic Tags | emojis, marketing, misunderstanding, research/study, texting, translation
Summary | Keith Broni, one of the first emoji translators world-wide, has been chosen from 500 applicants. He has researched the use of emojis at the University of London and he is an expert of how people from different cultures understand emojis. He works as a makerting consultant to various companies and advises them on how to use emojis as a corporation. Using emojis can be fraught with risk as hand gestures can mean very different things in different cultures. Even within the same culture emoji use can be risky. At this point, it is more risky not to use any emojis in casual texting because of the negativity effect which means that messsages without emojis seem cold or distanced.
Image Description | N/A
Leserbriefe
(Letters to the editor)
Newspaper | Sonntagszeitung
Date | 18.12.2016
Language | German
Country | Switzerland
Topic Tags | language threat, research/study, school, texting, Twitter, word/writing
Summary | The Pisa study results show that the Swiss language education concept has failed. The reading skills of Swiss students are very poor. More time is being dedicated to foreign languages than to the native language - are children now supposed to learn German from Tweets and text messages in Swiss German?
Image Description | N/A
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