Number of Posts: 2
Posts 1 - 2
Messenger met les marques en contact avec leurs clients
(Messenger brings together brands and their customers)
Newspaper | Le Figaro
Date | 12.4.2016
Language | French
Country | France
Topic Tags | artificial intelligence, marketing
Summary | Bots might be the future of big companies such as Facebook. In France, the train company SNCF and the insurance company Axa Shift were the first ones to introduce bots. Chatbots were born in 1950, but they only became popular with the introduction of Siri in 2011 (the iPhone's assistant). With bots, people will be able to book a cab or check their bank information on their phone. Bots wouldn't replace apps; they would make the use of apps easier.
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Millennials: la pub doit émouvoir, divertir, informer et être multisupports
(Millennials: ads should move, entertain, inform, and be multichannel)
Newspaper | Le Figaro
Date | 3.6.2016
Language | French
Country | France
Topic Tags | marketing, TV, youth
Summary | To reach millennials, advertisers need to adapt their content and their media. Young people still watch TV, but they can use 2-3 screens at the same time; therefore, advertisers need to adapt their strategy and speak young people's code and language.
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