Digital Discourse Database

Number of Posts: 16
Posts 1 - 10

Hashtag turns 10: Seven facts you didn't know about the trending symbol

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Newspaper | Telegraph
Date | 23.8.2017
Language | English
Country | UK
Topic Tags | hashtags
Summary | The Hashtag symbol is ten years old. The article lists seven facts about the hashtag (e.g. what was the first hashtag used on Twitter, what was the most used hashtag during the first year).
Image Description | N/A

Donald Trump Threatens Ted Cruz’s Wife, Eliciting Angry Retort

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Newspaper | The New York Times
Date | 23.3.2016
Language | English
Country | U.S.
Topic Tags | hashtags, misunderstanding, politics, Twitter
Summary | Donald Trump and Ted Cruz have started a public feud on Twitter over their spouses. Trump thinks that Cruz has used footage of Melania Trump modeling nude for GQ magazine in a commercial against Trump. Trump then threatened to reveal secrets about Heidi Cruz. It turned out the anti-Trump advertisement was not made or paid for by Cruz and Cruz shamed Trump via Twitter for threatening his wife with the hashtag #classless.
Image Description | Image of Ted Cruz speaking with his wife Heidi in the background.
Image Tags | female(s), male(s)

Emojis to grace Pepsi products in summer campaign

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Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo

President @realdonaldtrump

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Newspaper | Washington Post
Date | 3.5.2017
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, politics, smartphone, Twitter
Summary | During his first 100 days, Trump tweeted a lot. His most used word in Twitter was "Great" (then: very, today, fake, news). His most common hashtag was "MAGA", the topic he most tweeted about was the media, and his favorite interjection is "Enojy!". Trump does not use a lot of emojis in his tweets, but his most common emoji is the American flag. Also, his most common hour for tweeting is 8am, and he mostly uses his iPhone.
Image Description | N/A

Afro-Frisur einer Schülerin wird zum Politikum

(Afro hair of a student becomes a political issue)

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Newspaper | Welt
Date | 2.9.2016
Language | German
Country | Germany
Topic Tags | diversity, Facebook, gender, hashtags, politics, school, Twitter
Summary | A black girl at a high school in Pretoria in South Africa was chastised for wearing her hair naturally in an afro. This resulted in a lot of backlash against the school on social media under the hasthag #StopRacismAtPretoriaGirlsHigh. As many as 28'000 people signed an online petition to end racism at schools and major polititians condemned the chastising of wearing natural black hair.
Image Description | A black woman doing another black woman's hair in a salon.
Image Tags | female(s)

Hinter dem Hashtag #BlauerWal steckt eine verstörende Geschichte

(A disturbing story hides behind the hashtag #BlueWhale)

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Newspaper | Welt
Date | 18.5.2017
Language | German
Country | Germany
Topic Tags | (mental) health, hashtags, law, social media, threat, youth
Summary | Currently, a man is on trial in Russian courts for supposedly urging 15 teenagers to commit suicide. The case is connected to the #BlueWhale challenge that is said to circulate online on social media. It is a lethal game where one person gives another increasingly self-destructive tasks. Apparently, psychologically fragile teenagers are targeted online.
Image Description | Getty image of a blue whale and images of a man being arrested and in trial with his face pixellated.
Image Tags | male(s)

Wo geht's hier zur #bikinibridge?

(Which way is the #bikinibridge?)

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Newspaper | Die Zeit
Date | 18.7.2016
Language | German
Country | Germany
Topic Tags | (mental) health, gender, hashtags, Instagram, threat
Summary | Instagram is the new place where beauty ideals are reproduced and policed. Such hashtags as the #thighgap and the #bikinibridge let users pull up a sea of skinny women's bodies which can be compared with each other. Although these trends are said to be about fitness and health, but the comments and likes show that the trends are more about a beauty ideal. This is misleading and dangerous.
Image Description | Shutterstock Image of a woman in a gym taking a selfie.
Image Tags | female(s), selfie, smartphone

Redes sociales en las primarias del PSOE: una competición desigual

(Social networks in the PSOE primaries: an uneven competition)

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Newspaper | El País
Date | 21.5.2017
Language | Spanish
Country | Spain
Topic Tags | hashtags, politics, research/study, social media, Twitter
Summary | The PSOE candidates in Spain use social media differently in their campaign. Sánchez knows the language of social networks very well and knows how to use them. He is the most active candidate on social media. Lopez was the first one to have a Twitter account and uses the social network intensively. However, he doesn't use the network the same way Sanchez uses it. Díaz only posted 670 tweets and has 115000 followers. Moreover, her language is not actualized; she uses the at sign @ too much. A study analyzed the online community of the candidates. When Díaz started using the hashtag #100por100PSOE, some people started attacking and criticizing her using the same hashtag. There are also multiple analytical tools that show different statistics regarding the candidates and their online campaign.
Image Description | Screenshots of the three candidates' Twitter profiles, and five different charts/graphs related to the candidates and their online campaign
Image Tags | chart, female(s), male(s), Twitter

D'où vient l'acronyme Osef ?

(Where does the acronym Osef come from?)

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Newspaper | Le Figaro
Date | 15.12.2016
Language | French
Country | France
Topic Tags | hashtags, texting, Twitter, word/writing, youth
Summary | The term "osef" seems to be very popular among teenagers nowadays. It means "on s'en fout" (we don't care). The expression was born on Twitter and was preceded by a hashtag or mot-dièse (the English term won).
Image Description | N/A

#EmmanuelHollande: la genèse d'une offensive numérique

(#EmmanuelHollande: the genesis of a digital offensive)

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Newspaper | Le Figaro
Date | 6.4.2017
Language | French
Country | France
Topic Tags | hashtags, politics, social media
Summary | During the French presidential campaign, Emmanuel Macron was called "Emmanuel Hollande" by François Fillon. Then, everything goes really fast: exhanges of hashtags, keywords, and images. Fillon's digital campaign team quickly notices the potential of #EmmanuelHollande. Samuel Lafont creates a Twitter account and a Facebook page based on #EmmanuelHollande, and it's a success.
Image Description | N/A

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