Number of Posts: 12
Posts 1 - 10
Facebook Faces a New World as Officials Rein In a Wild Web
Newspaper | The New York Times
Date | 17.9.2017
Language | English
Country | U.S.
Topic Tags | censorship, Facebook, marketing, privacy, social media, threat
Summary | Facebook’s head of global policy management recently agreed to remove anything that violates the Vietnamese law from the social network. Governments around the world (even in the US) are increasingly trying to keep control of what's happening online. As a result, governments and big tech companies such as Google, Apple, Facebook or Amazon don't always agree with each other. On the one hand, big tech companies want to have more control and power, and on the other hand, nations want to gain more control over people's online behvior. Facebook's desire to expand everywhere (e.g. in China) is one of the reasons for today's struggle between tech companies and nations. Facebook also faced some issues in Europe and Africa.
Image Description | Photograph of people using computers in a computer room, map of Facebook's users, two women laughing in front of a board displaying social media icons, Mark Zuckerberg and other people running in China, Mark Zuckerberg, his wife and daughters, glass building, people in front of a thumb-up sign, woman, crowd (some of them are using their phones), and people on their computers.
Image Tags | computer/laptop, Facebook, female(s), male(s), smartphone, social media
The 'empowered consumer' doesn't get much say
Newspaper | Washington Post
Date | 16.4.2017
Language | English
Country | U.S.
Topic Tags | marketing, privacy, social media, threat
Summary | The perceived multiplication of choices in consumer culture, for example when buying a plane ticket (optional luggage fees, insurance fees, prioritized boarding fees, etc.), just looks like an advantage for the consumer on the surface. In the end, we end up paying more and giving away our data. The data will in turn be used to milk consumers even further by knowing to which advertisements they are particularly susceptible.
Image Description | Airport check-in area.
Image Tags | female(s), male(s)
Review: When the Digital World Is Judging Your Every Thought
Newspaper | The New York Times
Date | 17.3.2016
Language | English
Country | U.S.
Topic Tags | marketing, politics, social media, threat
Summary | The new novel "I Hate The Internet" by Jarett Kobek poses a lot of interesting questions about how social media is affecting our society. The main question is: why is everyone willingly giving away their intellectual property on platforms owned by for-profit corporations? How did these capitalist platforms become to be perceived as the most appropriate space to exercise one's freedom of speech? Wannabe social activists think they are helping a cause by posting provocative comments on social media but few people are getting active for real social change.
Image Description | Image of the book and a portrait of the author holding a giant plush emoji.
Image Tags | emojis, male(s)
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Does dark social have a bright future?
Newspaper | The Guardian
Date | 19.12.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, marketing, social media
Summary | Our social media posts don't reveal who we really are. According to a research, it seems that in private users like reading about crime, fashion and celebrities. In public, users share (but don't read) articles about books, wine and the arts. This is a problem for advertisers; the posts we share make us look good, but they can't be trusted. 'Dark social' is the solution; marketers will have access to the content of our conversations (on non public social networks) to personalize their products. Also, using artifical intelligence and natural language processing, marketers will be able to deliver to personal events and products.
Image Description | N/A
An App for Our Inner Cheapskate
Newspaper | The New York Times
Date | 23.7.2017
Language | English
Country | U.S.
Topic Tags | marketing, privacy, social media
Summary | The app Venmo is a payment service app that allows money transfers between people who have their bank accounts connected to their phone. Margaret Pennoyer is an elementary school teacher who had to pay the organizers of a bachelorette party $31.98 and $20.62. The fact that the amount was calculated to the penny surprised Pennoyer. She said that this app ''changes friendships and makes them more transactional''. The app also promotes the "everyone for themselves" idea. People seem to be less generous now; everyone has to pay exactly to the cent. Venmo is also like any other social networks; you can see what other people's transactions are. For instance, Margaret Pennoyer saw through the app that her cousins socialized recently and didn't invite her.
Image Description | N/A
Hotels Open a New Playbook for Millennials
Newspaper | The New York Times
Date | 10.4.2016
Language | English
Country | U.S.
Topic Tags | marketing, smartphone, social media
Summary | Hotels have announced new plans in order to reach millennials. There is a pilot program available at a couple Aloft hotels in the world; it features free wifi, a robotic bellhop, and an emoji room service menu. Marriott hotels have also created new features that appeal to the younger "connected" generation.
Image Description | N/A
Old Masters Learn the Art of Snapchat
Newspaper | The New York Times
Date | 30.10.2016
Language | English
Country | U.S.
Topic Tags | marketing, Snapchat, social media
Summary | The LA County Museum of Art has been using its Snapchat account to get in touch with the younger generation. Other museums have been using social media to reach younger people; new technologies can be seen as tools of education. The LA museum is also present on Facebook and Instagram, and so is the Art Institute of Chicago. They both have a lot of followers.
Image Description | N/A
The royal twitterati: how the monarchy learned to love social media
Newspaper | The Guardian
Date | 16.2.2017
Language | English
Country | UK
Topic Tags | Facebook, Instagram, marketing, social media, Twitter, YouTube
Summary | The British royals have a striking social media presence. Experts say it is very well curated with high quality images and videos and very well chosen language. They are currently looking for a new social media employee but the offered salary in no way reflects the huge responsibility of the job.
Image Description | Getty image of the Queen and of Prince Harry getting tested for HIV as a promotion of getting tested.
Image Tags | female(s), male(s)
United and Pepsi Affairs Force Brands to Respect Social Media
Newspaper | The New York Times
Date | 13.4.2017
Language | English
Country | U.S.
Topic Tags | marketing, politics, social media, Twitter
Summary | Companies are becoming ever more aware of how powerful the "data tsunamis" transmitted on social media really are. Some are installing real-time social media response screens where they can track their brand image on social media. Many companies have increased their social media up to five times in the past two years. These social media analysts track trends and determine whether the company's marketing should jump on the bandwagon or whether the trend is on the decline already. Controversies can also hurt companies when they become viral, for instance the recent United Airlines incident or the insensitive Pepsi advertising. Social media staff are made aware that when they communicate with one customer on Twitter, they have a public audience, even if it is through the messenger because screenshots can get shared too.
Image Description | Carl’s Jr restaurant.
Image Tags | male(s)
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