Digital Discourse Database

Number of Posts: 9
Posts 1 - 9

Hashtag turns 10: Seven facts you didn't know about the trending symbol

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Newspaper | Telegraph
Date | 23.8.2017
Language | English
Country | UK
Topic Tags | hashtags
Summary | The Hashtag symbol is ten years old. The article lists seven facts about the hashtag (e.g. what was the first hashtag used on Twitter, what was the most used hashtag during the first year).
Image Description | N/A

Donald Trump Threatens Ted Cruz’s Wife, Eliciting Angry Retort

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Newspaper | The New York Times
Date | 23.3.2016
Language | English
Country | U.S.
Topic Tags | hashtags, misunderstanding, politics, Twitter
Summary | Donald Trump and Ted Cruz have started a public feud on Twitter over their spouses. Trump thinks that Cruz has used footage of Melania Trump modeling nude for GQ magazine in a commercial against Trump. Trump then threatened to reveal secrets about Heidi Cruz. It turned out the anti-Trump advertisement was not made or paid for by Cruz and Cruz shamed Trump via Twitter for threatening his wife with the hashtag #classless.
Image Description | Image of Ted Cruz speaking with his wife Heidi in the background.
Image Tags | female(s), male(s)

Emojis to grace Pepsi products in summer campaign

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Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo

President @realdonaldtrump

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Newspaper | Washington Post
Date | 3.5.2017
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, politics, smartphone, Twitter
Summary | During his first 100 days, Trump tweeted a lot. His most used word in Twitter was "Great" (then: very, today, fake, news). His most common hashtag was "MAGA", the topic he most tweeted about was the media, and his favorite interjection is "Enojy!". Trump does not use a lot of emojis in his tweets, but his most common emoji is the American flag. Also, his most common hour for tweeting is 8am, and he mostly uses his iPhone.
Image Description | N/A

School apologises for 'slut-shaming' prom posters about 'appropriate' dresses suggesting women 'to blame' for rape

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Newspaper | Mirror
Date | 31.3.2017
Language | English
Country | UK
Topic Tags | gender, hashtags, school, social media, Twitter
Summary | A Florida school was widely criticized online after a student shared posters that were put up in the school depicting what appropriate women's prom dresses look like and what kind of dresses are inappropriate. These posters were labeled with "good girl". The outrage is around the mysoginist language (degrading women to girls) and the mere fact that women's styling of their bodies is strongly policed and tied to accountability in sexual harrassment cases. The internet responded with a hashtag on Twitter with many contributions and the school's administration has since apologized.
Image Description | Image of the school, the original tweet with the posters, then tweets with students wearing woman symbol t-shirts in protest.
Image Tags | female(s), male(s), school, Twitter

That time when ‘that time when’ took over the Internet #InstantNostalgia

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Newspaper | Washington Post
Date | 15.9.2016
Language | English
Country | U.S.
Topic Tags | hashtags, research/study, social media
Summary | It has become customary to frame anecdotal posts on social media with the phrase "that time when" or "that akward moment when". Sometimes it is even used to describe events that have just happened, even though it is a formulation that suggests an old memory. This linguistic strategy thereby creates an air of nostalgia around the memory and makes it iconic. Linguists suggest that the usage of the demonstrative "that" suggests that sender and receiver of the message have shared memories. This is why many celebrities use this construction to create a false sense of intimacy with their fans online.
Image Description | GIF of a woman taking a selfie and posting it to social media.
Image Tags | female(s), gifs, smartphone, social media

For Many Women, Trump's 'Locker Room Talk' Brings Back Memories of Abuse

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Newspaper | The New York Times
Date | 11.10.2016
Language | English
Country | U.S.
Topic Tags | hashtags, politics, Twitter
Summary | After a recording of Donald Trumps "locker room talk" leaked, a woman took Twitter and shared a personal story of sexual harassment and urged other women to do the same. Within a few days 27 million women responded and the hashtag #notokay became the marker for the thread. All of these singular examples demonstrated that they were not singular and that Donald Trump is wrapped up in and oblivious to the fact that his "harmless" locker room talk is perpetuating rape culture.
Image Description | Portraits of women who posted under the hashtah #notokay.
Image Tags | female(s)

Time to Put on Your Big-Boy Pants

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Newspaper | The New York Times
Date | 19.1.2017
Language | English
Country | U.S.
Topic Tags | hashtags, Instagram, social media, threat
Summary | The skinny jeans trend is fading and the new trend are low-waisted loose-fitting curduroy pants with a drop-crotch. Social media influencers comment that Instagram is changing the game when it comes to promoting trends. Users can access an endless stream of visual material by just searching for a hashtag of a new trend. This has some downsides to it since it accelerates the changing of trends and pressures people to renew their wardrobe each season.
Image Description | Getty image of models wearing the new trouser trend.
Image Tags | male(s)

‘Unicorn Food’ Is Colorful, Sparkly and Everywhere

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Newspaper | The New York Times
Date | 20.4.2017
Language | English
Country | U.S.
Topic Tags | (mental) health, hashtags, Instagram, marketing, politeness, social media
Summary | Starbucks is cashing in on the 'unicorn food' trend - a trend to make all food colorful. The trend was likely sparked from a Florida-based Instagrammer who has now acquired a huge following. She noticed that her hobby had become a trend when people would copy her creations and Instagram them with the fitting hashtag. Now Starbucks has caught on the trend and they are offering a unicorm frappucino for five days only.
Image Description | Unicorn/rainbow foods and the Starbucks Unicorn Frappucino.

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