Number of Posts: 2
Posts 1 - 2
YouTube battles ISIS with a redirect strategy
Newspaper | Washington Post
Date | 25.7.2017
Language | English
Country | U.S.
Topic Tags | marketing, politics, threat, YouTube
Summary | YouTube is redirecting people who search for extremist materials to videos that show the pain terrorism causes in order to act against new people getting radicalized. While this may be a useful strategy, it is problematic that this move was incited by companies. YouTube had been struggling with advertisers pulling their ads from controversial videos.
Image Description | N/A
Full stream ahead in YouTube election season
Newspaper | Washington Post
Date | 26.3.2016
Language | English
Country | U.S.
Topic Tags | Google, politics, research/study, TV, YouTube
Summary | In this election cycle, no one can ignore YouTube. This year it is clear that if one candidate does not advertise their campaign on YouTube they are going to lose. Data collected by Google shows that younger generations are far more likely to watch content on YouTube than on TV. Even 50% of babyboomers watch videos on YouTube. Also, YouTube has the advantage that users can share content with others on various platforms whereas on TV they can only watch the content.
Image Description | Image of a man using a tablet in front of a huge YouTube logo and screenshots of viral videos of Donald Trump and Bernie Sanders.
Image Tags | logo, male(s), tablet, YouTube
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