Number of Posts: 7
Posts 1 - 7
Sie erklären Rezepte von Foodie zu Foodie
(They explain recipes from foodie to foodie)
Newspaper | Welt
Date | 29.9.2017
Language | German
Country | Germany
Topic Tags | Facebook, marketing, YouTube
Summary | The Hamburg-based company Foodboom creates high-quality cooking videos and distributes them online on Facebook and YouTube reaching millions of viewers. They try to hit the balance between high-quality content, food-wise as well as visually, and simplicity in the sense of easy to recreate in anyone's home kitchen. They finance themselves with product placement which they always indicate very clearly.
Image Description | A picture of a hamburger, a dinner party, and a portrait of the two owners of Foodboom.
Image Tags | female(s), male(s)
Liebesgeschichte, Heldenreise, Flachwitze, Kacke
(Love story, a hero's journey, flat jokes, poop)
Newspaper | Welt
Date | 2.8.2017
Language | German
Country | Germany
Topic Tags | childhood, emojis, marketing, smartphone, texting, threat, youth
Summary | The new emoji movie for children is an animated film starring emojis as its main protagonists. Critics find it quite distasteful because it is full of casual advertising for major tech companies and because it does not address the danger of the internet at all. In Textopolis, the world in which emojis live, alphabetic letters are depicted as elderly with walking canes because the youth does not use letters anymore.
Image Description | Screenshots from the Emoji movie.
Image Tags | emojis, female(s), male(s)
Internetstars mit Jöö-Faktor
(Internet stars with aaaaw factor)
Newspaper | Tages-Anzeiger
Date | 2.12.2017
Language | German
Country | Switzerland
Topic Tags | Instagram, marketing
Summary | A Swiss Instagram account is increasing popular with thousands of regular likes. It is called "Mr.Mrs.Aliu" and showcases a young Swiss family with an Albanian migration background. They are a simple, working class family and they share their wedding and holiday pictures on Instagram. Recently they have also shared an image of their newborn daughter and her nursery with links to the shops where one could buy the same furniture.
Image Description | Instagram posts showing a man and a pregnant woman, a nursery, as well as a map showing where the couple lives.
Image Tags | female(s), Instagram, male(s)
Niedlichkeit hat ihren Preis
(Cuteness has its price)
Newspaper | Die Zeit
Date | 20.1.2017
Language | German
Country | Germany
Topic Tags | marketing, privacy, selfie, threat
Summary | A new popular app in China called Meitu lets users edit their selfies. The process includes a beautification filter which enlarges the eyes and adds glitter and a rosy hue to the selfie. The app however suspiciously asks for permission to a lot of user data which does not seem to be necessary for an image editing app. The app likely collects all this data about their users so that they can sell their information to advertizers who want to target specific groups. All free apps have a hidden price.
Image Description | Selfie with the Meitu beautification filter.
Image Tags | female(s), selfie
Wenn das Handy antwortet: So zahlen wir in Zukunft
(When the phone responds: this is how we will pay in the future)
Newspaper | Handelszeitung
Date | 2.3.2017
Language | German
Country | Switzerland
Topic Tags | artificial intelligence, Google, marketing, smartphone
Summary | Various companies like Google and Amazon are coming up with new conversational commerce solutions, i.e. (voice command) chatbots with which one can conversationally make purchases online. Making payments via smartphone apps is very common in China while Switzerland is lagging behind. Some companies like Mastercard are already working on further ways to pay, namely by verbal cues. This means that people will only have to say it to secure the payment.
Image Description | Two informational videos and a series of photos from a technology convention.
Image Tags | female(s), hand(s), male(s), smartphone, tablet
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
Händler ohne Waren
(Merchants without merchandise)
Newspaper | NZZ Folio
Date | 5.10.2015
Language | German
Country | Switzerland
Topic Tags | marketing
Summary | In an interview with trend researcher Karin Frick, the future of digital development is discussed. Frick predicts that commercial as well as social interactions will become more digitized. Examples illustrating this trend would be the car-sharing app Uber which connects drivers with people who need a ride. Similarly, already existing and highly popular dating apps point to what might become the norm for initiating all personal interaction.
Image Description | Illustration (drawing, painting, collage) of people, different shapes and colors.
Image Tags | female(s), male(s)
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