Number of Posts: 2
Posts 1 - 2
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
Die optimierte Frau
(The optimized woman)
Newspaper | die Weltwoche
Date | 8.1.2015
Language | German
Country | Switzerland
Topic Tags | Instagram, selfie, social media, youth
Summary | New social media platforms such as Instagram perpetuate unrealistic beauty standards because the seeming effortlessness of the snaps is in reality highly staged. Cosmetic surgeons assume that the obsession with physical perfection is responsible for the fact that people nowadays are much less apprehensive to undergo cosmetic surgery. The article makes a reference to danah boyd’s book It’s Complicated: The Social Lives of Networked Teens.
Image Description | Selfie of Karlie Kloss and Taylor Swift
Image Tags | selfie
Page 1 of 1