Number of Posts: 4
Posts 1 - 4
Internetstars mit Jöö-Faktor
(Internet stars with aaaaw factor)
Newspaper | Tages-Anzeiger
Date | 2.12.2017
Language | German
Country | Switzerland
Topic Tags | Instagram, marketing
Summary | A Swiss Instagram account is increasing popular with thousands of regular likes. It is called "Mr.Mrs.Aliu" and showcases a young Swiss family with an Albanian migration background. They are a simple, working class family and they share their wedding and holiday pictures on Instagram. Recently they have also shared an image of their newborn daughter and her nursery with links to the shops where one could buy the same furniture.
Image Description | Instagram posts showing a man and a pregnant woman, a nursery, as well as a map showing where the couple lives.
Image Tags | female(s), Instagram, male(s)
Wo geht's hier zur #bikinibridge?
(Which way is the #bikinibridge?)
Newspaper | Die Zeit
Date | 18.7.2016
Language | German
Country | Germany
Topic Tags | (mental) health, gender, hashtags, Instagram, threat
Summary | Instagram is the new place where beauty ideals are reproduced and policed. Such hashtags as the #thighgap and the #bikinibridge let users pull up a sea of skinny women's bodies which can be compared with each other. Although these trends are said to be about fitness and health, but the comments and likes show that the trends are more about a beauty ideal. This is misleading and dangerous.
Image Description | Shutterstock Image of a woman in a gym taking a selfie.
Image Tags | female(s), selfie, smartphone
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
Das sind die beliebtesten Fotos auf Instagram 2016
(These are the most popular photographs on Instagram 2016)
Newspaper | Hamburger Abendblatt
Date | 1.12.2016
Language | German
Country | Germany
Topic Tags | emojis, Instagram
Summary | The undefeated queen of Instagram is Selena Gomez. She has the most followers: over one million. Many of the most-liked pictures on Instagram are hers. Another extremely popular picture on Instagram is of Christiano Ronaldo kissing the trophy of the European football championship. The general mood on Instagram is positive with the most popular emojis being hearts and the most popular hashtags revolving around happiness.
Image Description | Various popular Instagram posts.
Image Tags | emojis, female(s), Instagram, male(s)
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