Number of Posts: 10
Posts 1 - 10
Geschichten eines Bilderstürmers
(Stories of an image stormer)
Newspaper | Die Zeit
Date | 21.4.2016
Language | German
Country | Germany
Topic Tags | Facebook, Instagram, selfie
Summary | Instagram creator Kevin Systrom has created the most popular image-sharing social media platform world-wide. In Systrom's vision, Instagram could partly play the role that traditional news media pla today. To report of significant events as they are enfolding. Already, Instagram posts are printed in newspapers if no reporter was present on site. Facebook has bought the company for one billion dollars.
Image Description | Instagram creator Kevin Systrom with smartphones taking pictures of him.
Image Tags | Instagram, male(s), smartphone
"Gezieltes Storytelling in Bildern"
("Targeted storytelling with images")
Newspaper | Die Zeit
Date | 21.3.2016
Language | German
Country | Germany
Topic Tags | Instagram, marketing, research/study, Twitter
Summary | Many companies use Instagram to target potential employees and brand themselves as a desirable work environment. More people in Germany use Instagram than Twitter and the job platform Xing so it is more feasible to advertise on Instagram than elsewhere if one's target audience is one of the main demographics on Instagram. Companies give out surveys to their employees to find out about their values and preferences and then design their INstagram storytelling according to it.
Image Description | N/A
Das Malbuch 2.0
(Coloring book 2.0)
Newspaper | Welt
Date | 29.3.2017
Language | German
Country | Germany
Topic Tags | (mental) health, Instagram, smartphone
Summary | A new app called "Lake" is designed to reduce stress. It offers users mandalas and other illustrations made by Instagram-famous artists which users can color according to their aesthetic preferences. The app always greets the user with the motivational quote "Time well spent".
Image Description | N/A
Papst gibt auf Instagram Einblicke in sein Leben
(The pope gives insights into his life on Instagram)
Newspaper | Welt
Date | 20.3.2016
Language | German
Country | Germany
Topic Tags | Instagram
Summary | Pope Francis is the first pope to create an Instagram account. He was known to appreciate digital communication and images as very powerful media to engage with one another. To create his account, he even received a visit from the CEO of Instagram.
Image Description | Pope Francis' Instagram posts (a picture and a video) and one Instagram post about it by Instagram CEO Kevin Systrom.
Image Tags | Instagram, male(s)
Wo geht's hier zur #bikinibridge?
(Which way is the #bikinibridge?)
Newspaper | Die Zeit
Date | 18.7.2016
Language | German
Country | Germany
Topic Tags | (mental) health, gender, hashtags, Instagram, threat
Summary | Instagram is the new place where beauty ideals are reproduced and policed. Such hashtags as the #thighgap and the #bikinibridge let users pull up a sea of skinny women's bodies which can be compared with each other. Although these trends are said to be about fitness and health, but the comments and likes show that the trends are more about a beauty ideal. This is misleading and dangerous.
Image Description | Shutterstock Image of a woman in a gym taking a selfie.
Image Tags | female(s), selfie, smartphone
Instagram Für Alle
(Instagram for everyone)
Newspaper | Lead Digital
Date | 18.1.2017
Language | German
Country | Germany
Topic Tags | hashtags, Instagram, marketing, social media
Summary | Instagram has become the second most active social media platform after Facebook so it is a great place for companies to advertize their product - or rather their brand. Instagram is all about visual storytelling so it is a prime platform to develop one's brand by presenting a certain look or attitude. Instagram offers various visual formats - from image posts over stories like on Snapchat to videos and livestreams. It is important to be thorough when choosing hashtags as these determine who will find the post. Many hashtags are ambiguous so one really has to be in the know to skillfully ascribe hashtags.
Image Description | N/A
Bilder-Märchen
(Image fairy tales)
Newspaper | Stern
Date | 12.1.2017
Language | German
Country | Germany
Topic Tags | Instagram, marketing, social media
Summary | Advertisers are increasingly pouring their budgets into social media instead of trasitional media. Instagram has developed into an important platform for creating trends through 'influencers' - Instagram personalities with large followings. They are paid money and given products for free to promote the brand and most often this content is not explicitly labeled as advertising.
Image Description | N/A
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
Hashtag Guide für die Wochentage
(Hashtag Guide for the week days)
Newspaper | Welt
Date | 22.11.2017
Language | German
Country | Germany
Topic Tags | Instagram, social media, Twitter
Summary | Instagram is a sphere of happiness. To be a good Instagrammer one has to post cheery content every day and every day of the week has an appropriate theme: MondayMotivation, TravelTuesday, WednesdayWisdom, ThrowbackThursday, FriYay, Caturday, and SundayFunday. For exhibiting cynicism users should go to Twitter.
Image Description | N/A
Das sind die beliebtesten Fotos auf Instagram 2016
(These are the most popular photographs on Instagram 2016)
Newspaper | Hamburger Abendblatt
Date | 1.12.2016
Language | German
Country | Germany
Topic Tags | emojis, Instagram
Summary | The undefeated queen of Instagram is Selena Gomez. She has the most followers: over one million. Many of the most-liked pictures on Instagram are hers. Another extremely popular picture on Instagram is of Christiano Ronaldo kissing the trophy of the European football championship. The general mood on Instagram is positive with the most popular emojis being hearts and the most popular hashtags revolving around happiness.
Image Description | Various popular Instagram posts.
Image Tags | emojis, female(s), Instagram, male(s)
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