Number of Posts: 13
Posts 1 - 10
Internetstars mit Jöö-Faktor
(Internet stars with aaaaw factor)
Newspaper | Tages-Anzeiger
Date | 2.12.2017
Language | German
Country | Switzerland
Topic Tags | Instagram, marketing
Summary | A Swiss Instagram account is increasing popular with thousands of regular likes. It is called "Mr.Mrs.Aliu" and showcases a young Swiss family with an Albanian migration background. They are a simple, working class family and they share their wedding and holiday pictures on Instagram. Recently they have also shared an image of their newborn daughter and her nursery with links to the shops where one could buy the same furniture.
Image Description | Instagram posts showing a man and a pregnant woman, a nursery, as well as a map showing where the couple lives.
Image Tags | female(s), Instagram, male(s)
Geschichten eines Bilderstürmers
(Stories of an image stormer)
Newspaper | Die Zeit
Date | 21.4.2016
Language | German
Country | Germany
Topic Tags | Facebook, Instagram, selfie
Summary | Instagram creator Kevin Systrom has created the most popular image-sharing social media platform world-wide. In Systrom's vision, Instagram could partly play the role that traditional news media pla today. To report of significant events as they are enfolding. Already, Instagram posts are printed in newspapers if no reporter was present on site. Facebook has bought the company for one billion dollars.
Image Description | Instagram creator Kevin Systrom with smartphones taking pictures of him.
Image Tags | Instagram, male(s), smartphone
"Gezieltes Storytelling in Bildern"
("Targeted storytelling with images")
Newspaper | Die Zeit
Date | 21.3.2016
Language | German
Country | Germany
Topic Tags | Instagram, marketing, research/study, Twitter
Summary | Many companies use Instagram to target potential employees and brand themselves as a desirable work environment. More people in Germany use Instagram than Twitter and the job platform Xing so it is more feasible to advertise on Instagram than elsewhere if one's target audience is one of the main demographics on Instagram. Companies give out surveys to their employees to find out about their values and preferences and then design their INstagram storytelling according to it.
Image Description | N/A
Das Malbuch 2.0
(Coloring book 2.0)
Newspaper | Welt
Date | 29.3.2017
Language | German
Country | Germany
Topic Tags | (mental) health, Instagram, smartphone
Summary | A new app called "Lake" is designed to reduce stress. It offers users mandalas and other illustrations made by Instagram-famous artists which users can color according to their aesthetic preferences. The app always greets the user with the motivational quote "Time well spent".
Image Description | N/A
Papst gibt auf Instagram Einblicke in sein Leben
(The pope gives insights into his life on Instagram)
Newspaper | Welt
Date | 20.3.2016
Language | German
Country | Germany
Topic Tags | Instagram
Summary | Pope Francis is the first pope to create an Instagram account. He was known to appreciate digital communication and images as very powerful media to engage with one another. To create his account, he even received a visit from the CEO of Instagram.
Image Description | Pope Francis' Instagram posts (a picture and a video) and one Instagram post about it by Instagram CEO Kevin Systrom.
Image Tags | Instagram, male(s)
Wo geht's hier zur #bikinibridge?
(Which way is the #bikinibridge?)
Newspaper | Die Zeit
Date | 18.7.2016
Language | German
Country | Germany
Topic Tags | (mental) health, gender, hashtags, Instagram, threat
Summary | Instagram is the new place where beauty ideals are reproduced and policed. Such hashtags as the #thighgap and the #bikinibridge let users pull up a sea of skinny women's bodies which can be compared with each other. Although these trends are said to be about fitness and health, but the comments and likes show that the trends are more about a beauty ideal. This is misleading and dangerous.
Image Description | Shutterstock Image of a woman in a gym taking a selfie.
Image Tags | female(s), selfie, smartphone
Täglich neue Inhalte generieren
(Generate new content every day)
Newspaper | Schweizer Bank
Date | 16.12.2016
Language | German
Country | Switzerland
Topic Tags | emojis, Instagram, marketing, Snapchat, social media
Summary | SIX's communication specialist has taken a university certificate course in social media management. It is very useful in highlighting the uses and risks of corporate social media use. Her job consists of creating original content on multiple social media profiles of her company. She has organized emoji battles and uploaded drone films of corporate events. One downside of the cetrificate course, she says, was that it never mentioned Snapchat or Instagram even though those are the most popular platforms among digital natives.
Image Description | N/A
Instagram Für Alle
(Instagram for everyone)
Newspaper | Lead Digital
Date | 18.1.2017
Language | German
Country | Germany
Topic Tags | hashtags, Instagram, marketing, social media
Summary | Instagram has become the second most active social media platform after Facebook so it is a great place for companies to advertize their product - or rather their brand. Instagram is all about visual storytelling so it is a prime platform to develop one's brand by presenting a certain look or attitude. Instagram offers various visual formats - from image posts over stories like on Snapchat to videos and livestreams. It is important to be thorough when choosing hashtags as these determine who will find the post. Many hashtags are ambiguous so one really has to be in the know to skillfully ascribe hashtags.
Image Description | N/A
Bilder-Märchen
(Image fairy tales)
Newspaper | Stern
Date | 12.1.2017
Language | German
Country | Germany
Topic Tags | Instagram, marketing, social media
Summary | Advertisers are increasingly pouring their budgets into social media instead of trasitional media. Instagram has developed into an important platform for creating trends through 'influencers' - Instagram personalities with large followings. They are paid money and given products for free to promote the brand and most often this content is not explicitly labeled as advertising.
Image Description | N/A
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
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