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Mitú grows fast, furious with its Snap alliance
Newspaper | USA Today
Date | 22.2.2017
Language | German
Country | U.S.
Topic Tags | diversity, Facebook, smartphone, Snapchat, YouTube
Summary | The video entertainment company Mitù which is geared towards authentic representation of latinos and latinas on various social media platforms like Facebook, YouTube, and now Snapchat. They have seen some growth since beginning to broadcast on Snapchat. They also noticed that they can build more intimacy with the viewers by not filming in a horizontal format since most their viewers watch their videos from a smartphone and a horizontal video layout creates a distance.
Image Description | Portrait of the person in charge of Mitù's Snapchat presence.
Image Tags | female(s)
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