Number of Posts: 5
Posts 1 - 5
Sie erklären Rezepte von Foodie zu Foodie
(They explain recipes from foodie to foodie)
Newspaper | Welt
Date | 29.9.2017
Language | German
Country | Germany
Topic Tags | Facebook, marketing, YouTube
Summary | The Hamburg-based company Foodboom creates high-quality cooking videos and distributes them online on Facebook and YouTube reaching millions of viewers. They try to hit the balance between high-quality content, food-wise as well as visually, and simplicity in the sense of easy to recreate in anyone's home kitchen. They finance themselves with product placement which they always indicate very clearly.
Image Description | A picture of a hamburger, a dinner party, and a portrait of the two owners of Foodboom.
Image Tags | female(s), male(s)
Sie strengt sich nicht mal an
(She's not even trying)
Newspaper | Die Zeit
Date | 16.8.2017
Language | German
Country | Germany
Topic Tags | emojis, politics, YouTube
Summary | Angela Merkel was interviewed by German YouTubers and she succeeded in not adapting the the speediness of the internet and keeping her calm, slow speaking voice. To the question what her favorite emoji is, she said that she likes the smiling one. She does not very much identify with the angry emoji.
Image Description | Photograph of Angela Merkel and a YouTuber.
Image Tags | female(s)
Mitú grows fast, furious with its Snap alliance
Newspaper | USA Today
Date | 22.2.2017
Language | German
Country | U.S.
Topic Tags | diversity, Facebook, smartphone, Snapchat, YouTube
Summary | The video entertainment company Mitù which is geared towards authentic representation of latinos and latinas on various social media platforms like Facebook, YouTube, and now Snapchat. They have seen some growth since beginning to broadcast on Snapchat. They also noticed that they can build more intimacy with the viewers by not filming in a horizontal format since most their viewers watch their videos from a smartphone and a horizontal video layout creates a distance.
Image Description | Portrait of the person in charge of Mitù's Snapchat presence.
Image Tags | female(s)
Pling, Pling, Doppel-Pling
(Ding, Ding, Double-Ding)
Newspaper | Süddeutsche Zeitung
Date | 30.9.2016
Language | German
Country | Germany
Topic Tags | addiction, smartphone, social media, WhatsApp, youth, YouTube
Summary | A day in the life of a 13 year old who receives 200 messages a day. Lina uses her smartphone first thing in the morning and last thing at night. Though her father does not necessarily like her constant use of the smartphone and the notifications all the time, he is not worried about an addicion. Parents were taught about the risks on parent-teacher meetings. Lina is in a ton of group chats and is beginning to use Musical.ly. YouTube is a staple entertainment source for her.
Image Description | Lina with the smartphone on her bed and a hand holding a smartphone.
Image Tags | female(s), hand(s), smartphone
So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
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