Number of Posts: 5
Posts 1 - 5
Jeremy Corbyn on Snapchat: where are the lols, Jezza?
Newspaper | The Guardian
Date | 10.5.2016
Language | English
Country | UK
Topic Tags | politics, Snapchat
Summary | Jeremy Corbyn has been using Snapchat for his campaign, but so far he's mostly been using the same old campaign trail images. In order to win the young vote, he could be doing a lot more. Also, Snapchat shouldn't be used for formality.
Image Description | Collage of 6 of Corbyn's snaps, and screenshot of one of his "dull" snaps displaying a bus emoji
Image Tags | emojis, male(s), Snapchat
Snapchat Is Playing Cool With Brands and Stars
Newspaper | The New York Times
Date | 19.12.2016
Language | English
Country | U.S.
Topic Tags | marketing, Snapchat
Summary | A lot of famous people (musicians, actors, politicians) use social networks, which makes big social network companies happy because celebrities attract more users. However, Snapchat (unlike other social networks) does not give celebrities such as Jay Sean special treatment. Snapchat wants to treat all of its users the same way in order to provide a more authentic experience.
Image Description | Photograph of Jay Sean
Image Tags | male(s)
Field studies of the offspring
Newspaper | Washington Post
Date | 31.5.2016
Language | English
Country | U.S.
Topic Tags | Facebook, smartphone, Snapchat, technology-free, youth
Summary | The research center conducts in depth interviews with today’s teenagers, the so-called Generation Z or digital natives, on behalf of various corporations. The aim of the study is to find out about this generation’s relationship with new technologies. They all value mobile/digital communication very highly, to the extent that many choose online colleges, online shopping, and home office work over actually having to physically go somewhere to study, work, or shop. They report of the abundance of messages each day and that they also highly value their offline hobbies, such as reading or knitting.
Image Description | Collage-like illustration of youths and online and offline activities.
Image Tags | female(s), male(s), smartphone, social media
Politiker auf Snapchat vertreiben junge Wähler
(Politicians on Snapchat are driving young voters away)
Newspaper | 20 Minuten
Date | 5.7.2016
Language | German
Country | Switzerland
Topic Tags | politics, Snapchat, youth
Summary | Digital communication has the same status/value as fashion or music among youth, experts say. Politicians are increasingly moving to Snapchat to reach young voters. Some people think it is smart of politicians to use trending new media but experts say that adults cannot successfully participate on Snapchat because young people have particular communication codes. They use memes and allusions to pop culture tropes to create simple humorous content which outsiders, i.e. adults, do not understand.
Image Description | Series of six photographs: Snapchat icon and male portraits.
Image Tags | male(s), Snapchat
Jetzt ist es da, nun ist es weg
(Now it is here, now it is gone)
Newspaper | Tages-Anzeiger
Date | 4.5.2016
Language | German
Country | Switzerland
Topic Tags | Snapchat, social media, youth
Summary | 59% of 14 to 19-year olds use Snapchat (not specified whether in US/Switzerland/world-wide) while only 6% watch television daily. Snapchat is quickly catching up with Facebook in the amount of content created by users. While Snapchat has become famous for its function to send images with captions and drawings that self-destruct after a few seconds, many new formats are now available on Snapchat: users can create collage-like “Stories” of their recent snaps that stay on the platform for 24 hours. Corporations create high-quality digital content that they distribute through Snapchat’s ‘”Discover” function, and journalists document events in real time through “Live-Stories”.
Image Description | Video (interview) of Snapchat users, and series of screenshots of snaps.
Image Tags | female(s), male(s), Snapchat
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