Number of Posts: 4
Posts 1 - 4
Why are YouTube stars so popular?
Newspaper | The Guardian
Date | 3.2.2016
Language | English
Country | UK
Topic Tags | YouTube
Summary | YouTube stars such as Zoella are popular and very influential. According to a study, young people find YouTubers more influencial than 'traditional' celebrities. One of the reasons why YouTubers are more influential is because they can connect with their fans more easily, which creates more authentic relationships.
Image Description | Portrait of Zoella (female YouTuber), video "what is YouTube", ranking of eight celebrities, video "coming out", and digital image of Stampy.
Image Tags | female(s), male(s)
Full stream ahead in YouTube election season
Newspaper | Washington Post
Date | 26.3.2016
Language | English
Country | U.S.
Topic Tags | Google, politics, research/study, TV, YouTube
Summary | In this election cycle, no one can ignore YouTube. This year it is clear that if one candidate does not advertise their campaign on YouTube they are going to lose. Data collected by Google shows that younger generations are far more likely to watch content on YouTube than on TV. Even 50% of babyboomers watch videos on YouTube. Also, YouTube has the advantage that users can share content with others on various platforms whereas on TV they can only watch the content.
Image Description | Image of a man using a tablet in front of a huge YouTube logo and screenshots of viral videos of Donald Trump and Bernie Sanders.
Image Tags | logo, male(s), tablet, YouTube
How YouTube and Niconico fuel online fan culture in Japan
Newspaper | The Guardian
Date | 21.4.2016
Language | English
Country | UK
Topic Tags | social media, YouTube
Summary | In Japan, video platforms such as YouTube and Niconico are very popular. The world’s fourth-largest internet population is in Japan, and Japanese users spend more time on video platforms than on social media platforms. The reason why Japanese people spend more time on video platforms is because they have been able to mould those video platforms to their own cultural norms (unlike social networks such as Facebook). Music streaming services have yet to reach Japan; physical CDs are still popular over there.
Image Description | Photograph of a Japanese girl holding a plate, video of Ariana Grande feat. Hikakin, and video about Izakaya (Japanese bar)
Image Tags | female(s), male(s), YouTube
"Ich bin dein Sohn!"
("I am your son!")
Newspaper | Die Zeit
Date | 6.4.2016
Language | German
Country | Germany
Topic Tags | childhood, emojis, texting, YouTube
Summary | It is interesting to watch children develop a texting personality. As they grow up with new media, they use them quite naturally. They easily incorporate emojis, use audio messages, or share YouTube videos. Texting humor is also learned quite automatically.
Image Description | Image of a boy holding a smartphone.
Image Tags | male(s), smartphone
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