Number of Posts: 6
Posts 1 - 6
Sie erklären Rezepte von Foodie zu Foodie
(They explain recipes from foodie to foodie)
Newspaper | Welt
Date | 29.9.2017
Language | German
Country | Germany
Topic Tags | Facebook, marketing, YouTube
Summary | The Hamburg-based company Foodboom creates high-quality cooking videos and distributes them online on Facebook and YouTube reaching millions of viewers. They try to hit the balance between high-quality content, food-wise as well as visually, and simplicity in the sense of easy to recreate in anyone's home kitchen. They finance themselves with product placement which they always indicate very clearly.
Image Description | A picture of a hamburger, a dinner party, and a portrait of the two owners of Foodboom.
Image Tags | female(s), male(s)
Liebesgeschichte, Heldenreise, Flachwitze, Kacke
(Love story, a hero's journey, flat jokes, poop)
Newspaper | Welt
Date | 2.8.2017
Language | German
Country | Germany
Topic Tags | childhood, emojis, marketing, smartphone, texting, threat, youth
Summary | The new emoji movie for children is an animated film starring emojis as its main protagonists. Critics find it quite distasteful because it is full of casual advertising for major tech companies and because it does not address the danger of the internet at all. In Textopolis, the world in which emojis live, alphabetic letters are depicted as elderly with walking canes because the youth does not use letters anymore.
Image Description | Screenshots from the Emoji movie.
Image Tags | emojis, female(s), male(s)
"Mit 5G erreichen wir die Geschwindigkeit unserer Nervengefäße"
("With 5G we'll achieve the speed of our nerve tracts")
Newspaper | Welt
Date | 25.2.2017
Language | German
Country | Germany
Topic Tags | marketing, smartphone, texting, WhatsApp
Summary | Mobile service providers in Germany have to change their marketing strategies because the market is changing. Fewer people are sending traditional SMS text messages and more people use WhatsApp or similar instant messaging services. Now, mobile service providers have to put everything on the resources they still control: mobile data. They are working on faster mobile data connections (5G).
Image Description | Portrait of the interviewee (Vodafone director).
Image Tags | male(s)
So gefährlich ist die dunkle Seite der Online-Werbung
(This is how dangerous the dark side of online advertising is )
Newspaper | Welt
Date | 11.5.2016
Language | German
Country | Germany
Topic Tags | Facebook, Google, law, marketing, threat
Summary | Hackers have found new ways to enter people's computers more effectively. Online advertisements can run a malware script as soon as one is on the website where the advertisement is shown - without clicking on it. This is dangerous for all websites that display advertising - the biggest advertisers online being Facebook and Google.
Image Description | Image of the Google headquarters with a male silhouette in front of it.
Image Tags | Google, logo, male(s)
So gewaltig wie die Erfindung der Schrift
(As huge as the invention of writing)
Newspaper | Welt
Date | 21.6.2017
Language | German
Country | Germany
Topic Tags | (mental) health, artificial intelligence, cyberbullying, Facebook, law, marketing, politics, threat
Summary | The digitalization is the most significant development of our time. Created for the democratization of information, it can however also be used for the opposite. The Chinese government are already using the internet as a means to survey their citizens and assess their loyalty. Artificial intelligence technologies are in place to calculate the shortest way to your destination, predict crimes, predict illnesses and cancer risks, as well as what book you will buy next. Amazon sends customers unsolicited products because the loss of having to return the product by mail is smaller than the profit of the customer keeping the well suggested item. Facebook has been created to connect people within a community but the platform cannot battle the hate language and cyberbullying to the extent that it influences presidential elections.
Image Description | Heisenberg media image of the author at a public speaking event with another man.
Image Tags | male(s)
Mein Heim, mein Google
(My home, my Google)
Newspaper | Die Zeit
Date | 19.5.2016
Language | German
Country | Germany
Topic Tags | artificial intelligence, Google, marketing, privacy, texting
Summary | On Google's Innovation presentation, they have presented their new products. Everything is largely chatbot-based, they are coming out with a home assistant much like Amazon's Echo and some new Messaging apps through which businesses can offer in-app services, for instance restaurant reservations. The Messaging apps are also supposed to be able to suggest appropriate responses to content. Privacy is also an important topic, all these innovations are designed with maximum security in mind.
Image Description | Getty Images of Google representatives presenting innovations.
Image Tags | male(s)
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