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Facebook's 'ethnic affinity' advertising sparks concerns of racial profiling
Newspaper | The Guardian
Date | 22.3.2016
Language | English
Country | UK
Topic Tags | diversity, Facebook
Summary | Facebook's new feature called “racial affinity" allows marketers to taget specific groups. The feature allows advertisers to categorize users in terms of their interests, but it also categorizes them in terms of related racial groups. The tool is only available in the US and is seen as a tool allowing advertisers to segregate by race.
Image Description | Screenshot of the movie Straight Outta Compton.
Image Tags | male(s)
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