Number of Posts: 7
Posts 1 - 7
Facebook Messenger's new bots are a powerful way to target adverts
Newspaper | Telegraph
Date | 13.4.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, Facebook, marketing, texting
Summary | Bots are becoming more and more popular and are taking over apps. Facebook Messenger will soon have its bots. Three types of bots were unveiled at a conference in San Francisco. The goal is to create bots that will learn what you like and don't like. But then, Facebook can let brands get in touch with you through Messenger; it's a marketing/advertising strategy.
Image Description | Photographs of different smartphone screens displaying chat conversations.
Image Tags | smartphone, text
Chatbot tips for brands that want to get ahead of the game
Newspaper | Telegraph
Date | 2.11.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, marketing
Summary | Chatbots mimic human conversation, and a lot of companies are using them to interact with their customers. Four experts working for CNN, Modiface, Quartz, and Mastercard talk about their experiences with chatbots (advantages, challenges, and future).
Image Description | Photograph of a woman's hands holding a smartphone.
Image Tags | female(s), hand(s), smartphone
Facebook’s 'spammy' chatbots must improve - and fast
Newspaper | The Guardian
Date | 14.4.2016
Language | English
Country | UK
Topic Tags | artificial intelligence, Facebook, marketing
Summary | Facebook's chatbots must improve; people have been complaining about bots' nonsensical answers and spams. Chatbots are not new, but thanks to Facebook, brands and publishers can reach users more easily.
Image Description | Photograph of a hand holding a smartphone displaying the Messenger Platform beta, screenshots of three conversations with bots
Image Tags | hand(s), smartphone, text, Twitter
What Chatbots Reveal About Our Own Shortcomings
Newspaper | The New York Times
Date | 24.4.2016
Language | English
Country | U.S.
Topic Tags | artificial intelligence, marketing, misunderstanding, threat, Twitter
Summary | Artificial intelligence is the new big thing but it is mostly geared towards commercial services like ordering pizza, etc. Microsoft for instance proudly announced that their AI assistant can now even understand slang inputs. But this way of learning from actual users has shown to be risky when Microsoft released their AI robot Tay on Twitter and people trolled them by teaching Tay offensive things.
Image Description | Illustration and a GIF of smartphones typing.
Image Tags | gifs, smartphone, text
The Week in Tech: Facebook Live, a More Civil Reddit and Yahoo’s Odd Deal-Making
Newspaper | The New York Times
Date | 9.4.2016
Language | English
Country | U.S.
Topic Tags | censorship, cyberbullying, Facebook, marketing, politeness, Twitter
Summary | Reddit has for the first time in its existence enabled users to block other users from commenting. This enables censorship of less desirable opinions. Twitter landed the exclusive deal to live stream a football game on their platform, a deal Facebook was initially after since they are better known for their LiveStream service than Twitter. This is a high-profile marketing campaign for Twitter. Also, Yahoo is trying to sell itself.
Image Description | An image of a smartphone showing a livestreamed interview.
Image Tags | female(s), male(s), smartphone
Justice Dept. calls Apple's encryption fight 'a diversion'
Newspaper | Washington Post
Date | 10.3.2016
Language | English
Country | U.S.
Topic Tags | law, marketing, privacy, smartphone, threat
Summary | Ever since the FBI asked Apple to unlock a terrorist's iPhone, a huge debate around user privacy has ensued. Other tech companies side with Apple with the position that aiding the FBI at the expense of user privacy would open the gate for masses of future cases. The Justice Department however accuses Apple of purposefully making unbreachable smartphones, which may be good for user privacy (and thus for profit) but a huge problem for the police to be able to investigate criminal cases.
Image Description | Hand holding an iPhone.
Image Tags | hand(s), smartphone
Facebook backs down in race row: Will stop advertisers using 'ethnic affinity' to target housing, employment and credit ads
Newspaper | Mail Online
Date | 11.11.2016
Language | English
Country | UK
Topic Tags | Facebook, marketing, privacy
Summary | Facebook will stop its "ethnic affinity" practice that helps advertisers reach ethnic groups with housing, extension of credit, and employment ads. However, policymakers and civil rights leaders have been concerned about the use of the ethnic affinity option; those ads discriminate against people. The privacy and public policy manager at Facebook said that it is important to keep the option to include and exclude groups for advertisers.
Image Description | Screenshot of Facebook's 'Detailed Targeting' form, screenshot of a part of a Facebook page, photograph of a smartphone screen with social media logos on it
Image Tags | Facebook, logo, smartphone, social media
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