Number of Posts: 2
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Les youtubeuses mode, une véritable industrie
(Fashion youtubers, a real industry)
Newspaper | Les Echos
Date | 27.5.2016
Language | French
Country | France
Topic Tags | marketing, YouTube
Summary | A showroom called "Get Beauty" is going to gather 70 YouTube vloggers. Together, the 70 female youtubers have 1,5 billion viewed videos. Thanks to brand content, the trend is becoming a real industry. 9 out of 10 people have already bought a product after watching a video on YouTube. Those fashion youtubers have the same language as their target audience.
Image Description | Collage of various female youtubers.
Image Tags | female(s)
«Jpp», «wtf», «oklm»... maîtrisez-vous le parler jeune?
("Jpp", "wtf", "oklm"... do you master teenagers' language?)
Newspaper | Le Figaro
Date | 25.8.2016
Language | French
Country | France
Topic Tags | abbreviations, language threat, texting, youth
Summary | Young people tend to use a lot of words and abbreviations that are unintelligible, according to many parents and professors. Their language is very creative and is influenced by our ancestors' language. Writer Stéphane Ribeiro claims that young people's language is a melting pot; it is a mix of American and historical expressions. Moreover, the language used by today's youth has been influenced by new technologies and the texting culture. It is not a threat to the French language; language is constantly changing and evolving
Image Description | Photograph of five young people looking happy, screenshots of two tweets depicting the use of abbreviations, and "Top Wesh" video.
Image Tags | female(s), male(s), text, Twitter
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