Number of Posts: 7
Posts 1 - 7
Des entreprises au militantisme, la communication des émojis
(From companies to militancy, emoji communication)
Newspaper | Le Figaro
Date | 17.7.2017
Language | French
Country | France
Topic Tags | diversity, emojis, marketing
Summary | Emojis are a fully-fledged language and a means of influence that internet users and business companies want to use. Emojis were created in Japan at the end of the 1990s. Now, the Unicode Consortium gets to decide what emojis we can use. Anyone can submit a proposal for a new emoji; in 2015, a Muslim teenage girl launched a campaign for the introduction of a hijab emoji.
Image Description | People sitting and watching a game; two of them are wearing emoji masks.
Image Tags | emojis
Liebesgeschichte, Heldenreise, Flachwitze, Kacke
(Love story, a hero's journey, flat jokes, poop)
Newspaper | Welt
Date | 2.8.2017
Language | German
Country | Germany
Topic Tags | childhood, emojis, marketing, smartphone, texting, threat, youth
Summary | The new emoji movie for children is an animated film starring emojis as its main protagonists. Critics find it quite distasteful because it is full of casual advertising for major tech companies and because it does not address the danger of the internet at all. In Textopolis, the world in which emojis live, alphabetic letters are depicted as elderly with walking canes because the youth does not use letters anymore.
Image Description | Screenshots from the Emoji movie.
Image Tags | emojis, female(s), male(s)
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Jetzt kommt die Sticker-Schwemme
(The sticker flood is on its way)
Newspaper | Tages-Anzeiger
Date | 15.11.2016
Language | German
Country | Switzerland
Topic Tags | abbreviations, emojis, Facebook, language threat, marketing, social media
Summary | Emoticons (f.i. ":-D") and abbreviations (f.i. "LOL") have trickled down from "geek speak" and established themselves in the mainstream. Emojis are nowadays ever present in our digital communication as well as in other arenas such as film or advertising. Now various social media platforms, among them Facebook, offer users various palettes of stickers. They are larger versions of emojis and are sent as an image file rather than included on the keyboard as a letter. Because many sticker palettes need to be purchased, a whole economy is beginning to form: The Japanese messaging app Line has sold over $250 mio worth of stickers last year. We do not need to fear that emojis and co. will replace language as we know it.
Image Description | Commodified emojis in various forms (as balls, as tattoos, as bed sheets, as food, on clothing, as masks, etc.) and Facebook messenger chats using/purchasing sticker collections.
Image Tags | emojis, Facebook, male(s), social media
Jetzt kommt die Sticker-Schwemme
(Now comes the sticker flood)
Newspaper | Tages-Anzeiger
Date | 15.11.2016
Language | German
Country | Switzerland
Topic Tags | abbreviations, emojis, marketing, texting
Summary | People use emojis to express non-verbal emotions in their text messages. Stickers are more elaborate emojis - larger and there is more of a selection. One can even buy thematic sticker sets. This has become a very profitable industry in Japan.
Image Description | A series of images of that represent the commodification of emojis; also Facebook stickers and Kaomojis (Shruggie with punctuation marks).
Image Tags | emojis
Emojis are everywhere — including in their own Hollywood movie
Newspaper | Los Angeles Times
Date | 21.2.2017
Language | English
Country | U.S.
Topic Tags | emojis, GIFs, marketing
Summary | Emojis have entered all aspects of our daily lives - our digital communication on various platforms and channels, comedians translate news into 'emoji news' as a joke, and now an animated emoji movie is being produced in Hollywood. The film industry has caught onto the emoji craze for marketing purposes as well. Making available special emojis for an upcomig movie has become a wide-spread part of pre-release marketing. The public relations staff of film marketing want to support fandoms in any way they can - be it with specialized emojis or GIFs.
Image Description | A screenshot of The Emoji Movie.
Image Tags | emojis
Digitales Leben: Der Boom der Emojis
(Digital life: The boom of emojis)
Newspaper | Handelszeitung
Date | 22.5.2015
Language | German
Country | Switzerland
Topic Tags | emojis, marketing, smartphone
Summary | Emojis can no longer be avoided. People from all ranks of life are using them. Companies even use them in marketing and have to regulate their use; the eggplant emoji is inappropriate. Every smartphone has a few hundred emojis available and an app exists that lets users communicate with emojis only – it is called Emojli.
Image Description | Digital image representing different emojis.
Image Tags | emojis
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