Number of Posts: 3
Posts 1 - 3
Review: When the Digital World Is Judging Your Every Thought
Newspaper | The New York Times
Date | 17.3.2016
Language | English
Country | U.S.
Topic Tags | marketing, politics, social media, threat
Summary | The new novel "I Hate The Internet" by Jarett Kobek poses a lot of interesting questions about how social media is affecting our society. The main question is: why is everyone willingly giving away their intellectual property on platforms owned by for-profit corporations? How did these capitalist platforms become to be perceived as the most appropriate space to exercise one's freedom of speech? Wannabe social activists think they are helping a cause by posting provocative comments on social media but few people are getting active for real social change.
Image Description | Image of the book and a portrait of the author holding a giant plush emoji.
Image Tags | emojis, male(s)
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Emojis are everywhere — including in their own Hollywood movie
Newspaper | Los Angeles Times
Date | 21.2.2017
Language | English
Country | U.S.
Topic Tags | emojis, GIFs, marketing
Summary | Emojis have entered all aspects of our daily lives - our digital communication on various platforms and channels, comedians translate news into 'emoji news' as a joke, and now an animated emoji movie is being produced in Hollywood. The film industry has caught onto the emoji craze for marketing purposes as well. Making available special emojis for an upcomig movie has become a wide-spread part of pre-release marketing. The public relations staff of film marketing want to support fandoms in any way they can - be it with specialized emojis or GIFs.
Image Description | A screenshot of The Emoji Movie.
Image Tags | emojis
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