Number of Posts: 24
Posts 1 - 10
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Die Frau, die ungewollt mit Emojis ein Haus mietete
(The woman who inadvertently rented a house with emojis)
Newspaper | Welt
Date | 24.5.2017
Language | German
Country | Germany
Topic Tags | emojis, language threat, law, misunderstanding
Summary | The debate around whether emojis count as words or seriously meaningful content is very heated - not only in academics but also in law. The Oxford English dictionary only reheated that fire by choosing an emoji as word of the year. Multiple law cases have centered on misunderstandings around emoji use, most recently a case where a woman indicated interest in renting a house with emojis (flamenco dancer, dancer girls, squirrel, comet, a victory sign, and a bottle of Champagne). The house owner sued her for using misleading emojis after she decided not to rent the house after all.
Image Description | An image of a woman's hand holding a smartphone and picking out an emoji and a portrait of the Israely judge who worked on the emoji case.
Image Tags | emojis, female(s), hand(s), male(s), smartphone
Hieroglyphen von heute
(Hieroglyphs of today)
Newspaper | Die Zeit
Date | 30.3.2016
Language | German
Country | Germany
Topic Tags | emojis, language threat, research/study, translation
Summary | Emojis have permeated contemporary life in all aspects. Experts say it is the most quickly expanding language worldwide.Companies are being hired to Interpret emojis for adverising, and the police have to rely on emoji experts when text messages are part of the evidence. Whole books have been translated into emoji.
Image Description | Emoji riddles.
Image Tags | emojis
Jetzt kommt die Sticker-Schwemme
(The sticker flood is on its way)
Newspaper | Tages-Anzeiger
Date | 15.11.2016
Language | German
Country | Switzerland
Topic Tags | abbreviations, emojis, Facebook, language threat, marketing, social media
Summary | Emoticons (f.i. ":-D") and abbreviations (f.i. "LOL") have trickled down from "geek speak" and established themselves in the mainstream. Emojis are nowadays ever present in our digital communication as well as in other arenas such as film or advertising. Now various social media platforms, among them Facebook, offer users various palettes of stickers. They are larger versions of emojis and are sent as an image file rather than included on the keyboard as a letter. Because many sticker palettes need to be purchased, a whole economy is beginning to form: The Japanese messaging app Line has sold over $250 mio worth of stickers last year. We do not need to fear that emojis and co. will replace language as we know it.
Image Description | Commodified emojis in various forms (as balls, as tattoos, as bed sheets, as food, on clothing, as masks, etc.) and Facebook messenger chats using/purchasing sticker collections.
Image Tags | emojis, Facebook, male(s), social media
Los emoticonos invaden nuestra conversación
(Emoticons are invading our conversation)
Newspaper | El País
Date | 18.10.2016
Language | Spanish
Country | Spain
Topic Tags | emojis, language threat, word/writing, youth
Summary | Craig Federighi claimed that the chidren of tomorrow won't be know how to write with words anymore. The problem does not only lie in the use of abbreviations, but also in the rise of emojis. Now, if you text someone, you can substitue words with emojis. It seems that using emojis in our conversations is a very efficient way to communicate.
Image Description | Video about the use of emojis and image of an Apple keyboard and a new text
Image Tags | emojis, keyboard, text
¿Limitan los emoticonos nuestra capacidad de expresión?
(Do emojis limit our capacity to express ourselves?)
Newspaper | El País
Date | 27.10.2016
Language | Spanish
Country | Spain
Topic Tags | emojis, language threat, translation
Summary | The fact that Fred Benenson translated Moby Dick in emojis actually reflects the importance of emojis in today's society. Our keyboards can already offer emoji alternatives to written words. After thousands of years of progress, are we regressing back to the Egyptian time? Some people fear that the rise of emoji might limit our capacity to express ourselves and lead us to simplicity. Those who defend emojis claim that they are the natural result of the evolution of communication.
Image Description | Photograph of a hand holding a smartphone; on the screen there is a text conversation with emojis
Image Tags | emojis, hand(s), smartphone, text
Are Emoticons And Emojis Destroying Our Language?
Newspaper | Huffington Post
Date | 13.8.2015
Language | English
Country | U.S.
Topic Tags | emojis, language threat
Summary | Emojis are popular, especially among young people. Older people are a little worried about that; emojis may harm our language. Two young female interviewees talk about the new set of emojis that just came out and how happy they are. Emoji is a universal language; everyone can understand it. What does that mean for the future of language? It seems that after years of progress, we're regressing back to the age of hieroglyphics.
Image Description | Digital image of four yellow-face emojis, and photograph of a passage of "Emoji Dick" in emoji.
Image Tags | emojis
Will emoji become a new language?
Newspaper | BBC News
Date | 13.10.2015
Language | English
Country | UK
Topic Tags | emojis, grammar, language threat
Summary | Linguist Neil Cohn explains why emojis cannot be considered a new language and why they shouldn't be seen as a threat to language. Emojis don't have the same characteristics as other languages. Emojis are used to complement words, as we would use gestures along speech. Sometimes, people use long sequences of emojis to communicate, but they are not a language since they lack a grammar. Cohn talks about his book The Visual Language of Comics and explains what visual languages are. The visual language of comics does not work the same way as emojis; it's a language that has a grammar.
Image Description | Photograph of a series of emojis on a screen, photograph of a hand gesture, sreenshots of text message conversations with emojis, and photograph of a library of comic books.
Image Tags | emojis, hand(s), smartphone, text
Emojis: Are they changing how we communicate with each other?
Newspaper | CBC News
Date | 3.4.2016
Language | English
Country | Canada
Topic Tags | emojis, language threat, texting
Summary | A professor of new media studies often uses emojis in her texts. She says that they fill a gap in our communication, and that they are a language allowing people to express themselves well via text messages. Using emojis is also informal, fast, and creative. However, other people don't like emojis because they are replacing words. A retired university professor claims that she would rather see people express their feelings with words. The founder of "Emogi" says that emojis are changing (in a good way) the way we communicate. Indeed, emojis allow people to convey things that they wouldn't be able to convey with words alone. Emojis are not destroying language.
Image Description | Image of the 'face with tears of joy' emoji, screenshot of a chat conversation, series of Apple emojis, image of the 'poop emoji', and photograph of the Oxford Dictionary of English next to a cake representing the 'face with tears of joy' emoji.
Image Tags | dictionary, emojis
Emojis: The death of the written language?
Newspaper | CNBC
Date | 24.6.2015
Language | English
Country | U.S.
Topic Tags | emojis, language threat, misunderstanding, word/writing
Summary | People are using more and more emojis, which can be seen as a threat to written language. Indeed, people are starting to replace words with emojis in order to communicate a feeling or emotion, and according to the author of the article, this is worrying. Moreover, using emojis can lead to misunderstandings and miscommunication. Finally, if school start to incorporate emojis in their curriculum, it can be perceived as a regress back to hierogylphics.
Image Description | Getty image of a keyboard composed of emojis, and image of a series of Apple emojis representing diversity.
Image Tags | emojis, keyboard
Page 1 of 3
Back |
Next