Number of Posts: 2
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Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Dans le secret de la très discrète Académie des emojis
(The secret behind the very discrete Emoji Academy)
Newspaper | Le Figaro
Date | 31.10.2016
Language | French
Country | France
Topic Tags | emojis, spelling
Summary | Emojis have to go through a lot before they can be available on our phones and apps; they first have to be approved by the Unicode Consortium. The Unicode Consortium was first created to codify all the different written characters in the world so that they would look similar on any platform. Now, the organization does not only focus on the normalization of words, but also of emojis. People working for the Unicode Consortium (mostly white 50-year old men) meet four times every year to discuss the evolution of emojis. They all agree on one point: emojis cannot be considered a “language”. Emojis complement language (by transmitting certain emotions for instance). Nevertheless, some debates surrounding emojis mirror certain debates related to spelling reforms.
Image Description | Images of different emojis, and logos of companies members of the Unicode Consortium.
Image Tags | emojis, logo
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