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New York Public Hospitals Use Emojis to Reach Young People About Sex
Newspaper | The New York Times
Date | 17.7.2016
Language | English
Country | U.S.
Topic Tags | emojis, social media, youth
Summary | New York City hospitals are now trying to get young people's attention on social media to inform them about free, confidential sexual health services. The advertisement campaign includes emojis, for instance the question "Need to talk to someone about 'it'?" accompanied by an eggplant emoji or bird and bee emojis. They talked to youths in focus groups and determined that this might be the best way to reach them. The campaign is particularly important because many youth report that they do not approach their parents with questions concerning sexual health. Critics of the campaign however say that the advertisements might be too ambiguous and difficult to understand for people who are only just learning English.
Image Description | Two advertisements of the question "Need to talk to someone about 'it'?" accompanied by an eggplant emoji and bird and bee emojis.
Image Tags | emojis
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