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Redes sociales en las primarias del PSOE: una competición desigual
(Social networks in the PSOE primaries: an uneven competition)
Newspaper | El País
Date | 21.5.2017
Language | Spanish
Country | Spain
Topic Tags | hashtags, politics, research/study, social media, Twitter
Summary | The PSOE candidates in Spain use social media differently in their campaign. Sánchez knows the language of social networks very well and knows how to use them. He is the most active candidate on social media. Lopez was the first one to have a Twitter account and uses the social network intensively. However, he doesn't use the network the same way Sanchez uses it. Díaz only posted 670 tweets and has 115000 followers. Moreover, her language is not actualized; she uses the at sign @ too much. A study analyzed the online community of the candidates. When Díaz started using the hashtag #100por100PSOE, some people started attacking and criticizing her using the same hashtag. There are also multiple analytical tools that show different statistics regarding the candidates and their online campaign.
Image Description | Screenshots of the three candidates' Twitter profiles, and five different charts/graphs related to the candidates and their online campaign
Image Tags | chart, female(s), male(s), Twitter
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