Number of Posts: 2
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Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Soziale Medien: Auf dem Weg in eine Post-Schrift-Gesellschaft
(Social media: on the way to a post-literate society)
Newspaper | Berliner Zeitung
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | emojis, language threat, politics, social media, Twitter
Summary | Dystopias are being written about what is going to happen to society in the age of increasing digitalization of life. Predictions include that we will lose the ability to read and write because we will be able to do everything through voice command. We can already order piza at Domino's by using emojis only. The new literacy culture is limited to 140 characters and resembles in fact more an oral culture in which the truth is what is screamed the loudest.
Image Description | Reuters photograph of an eye with the Twitter logo mirrored in it.
Image Tags | logo, Twitter
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