Number of Posts: 2
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So erobern Zahnspangen-Mädchen die Werbewelt
(This is how girls with braces are conquering the world of advertising)
Newspaper | Welt
Date | 8.2.2017
Language | German
Country | Germany
Topic Tags | Instagram, law, marketing, Snapchat, social media, youth, YouTube
Summary | A new breed of celebrities has emerged: social media celebrities or 'influencers' as they are called in marketing. These ordinary youths have millions of followers on Instagram, Snapchat, Musical.ly, or YouTube and are attractive to advertisers, not only because of their large following but because their fans feel personally close to them and are more likely to accept advice from them than from a distant celebrity. It is however still illegal to covertly advertise a product without notifying viewers that they are viewing sponsored content.
Image Description | German Musical.ly stars Lisa and Lena.
Image Tags | female(s)
Wer nicht snapt, ist out
(Who doesn’t snap is out)
Newspaper | B.Z. (Berlin)
Date | 1.5.2016
Language | German
Country | Germany
Topic Tags | Facebook, Snapchat, WhatsApp, youth
Summary | Snapchat is the new hot social media channel for the German youth. Now that the parent generation is uding Facebook and WhatsApp, teenagers are looking for digital spaces free of parental supervision. Snapchat is more aimed at visual rather than verbal communication, though now audio and video calls can be made. The article lists three new (not necessarily messaging) apps that are gaining popularity amongst young people: Miitomo, musical.ly, WeMesh.
Image Description | Screenshots of two snaps, and digital image of the Snapchat logo.
Image Tags | female(s), logo, Snapchat
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