Number of Posts: 9
Posts 1 - 9
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Little Expressions on the Big Screen
Newspaper | The New York Times
Date | 28.7.2017
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | The Emoji movie tells the story of a "meh" emoji named Gene who can express more emotions than just the blasé feeling. The emoji leader wants to get rid of Gene because of his versatility. The movie is idiotic, and shows that Hollywood still thinks that the idiotic can seem less so just by hiring famous actors and by polishing it up a little.
Image Description | N/A
Emoji Art, From 'Moby-Dick' to Hollywood
Newspaper | The New York Times
Date | 29.7.2017
Language | English
Country | U.S.
Topic Tags | emojis, marketing, smartphone
Summary | The Emoji movie represents our consumerist and capitalist society, where big tech companies try to sell their products to children. Before emojis made it to Hollywood, other artists used them. For instance, Emoji Dick is a translation of the book Moby Dick; Book from the Ground is a book written in pictograms; Boring Angel video is a video from the internet artist John Michael Boling, which shows a series of emojis; Garden of Emoji Delights represents The ''Garden of Earthly Delights'' (Renaissance work of art) with layers of hundreds of emoji; and finally, the MoMa acquired the original set of emojis for its permanent collection.
Image Description | N/A
'The Emoji Movie' Draws Audiences
Newspaper | The New York Times
Date | 31.7.2017
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | The Emoji movie (Sony) surprisingly became a box office success, despite critics that hated the movie. But we people should not underestimate the taste of American people. Sony already had other successes this summer: ''Baby Driver'' and ''Spider-Man: Homecoming''. The Emoji movie cost about 50 million dollars to make.
Image Description | N/A
Pepsi keeps it short, sweet with 5-second ads for emoji bottles
Newspaper | USA Today
Date | 26.4.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Pepsi has a new ad campaign for its emoji-clad bottle, and it just runs 5 seconds. Pepsi thinks that using emoji in its ads will attract more consumers.
Image Description | N/A
Celebs the marketing muscle of their personal emoji apps
Newspaper | USA Today
Date | 17.5.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Blac Chyna and other celebrities have broken into a new business with their own emoji apps. Celebrities such as Drake have a marketing strategy: they release a brand and give it to the fans. They also make a lot of money with that.
Image Description | N/A
Marketers Let Emojis Say It With Pictures
Newspaper | The New York Times
Date | 7.3.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | The brand Durex proposed a new condom emoji to communicate safe sex, but the Unicode Consortium has yet to approve the proposal. Brands are aware of the power of emojis, so they want to create new emojis that represent their brand. Big companies such as Coca-Cola, Disney, or Starbuck have paid Twitter a lot of money to see special emojis representing them. Emojis can also be used to promote movies (e.g. Deadpool).
Image Description | N/A
Celebs: the marketing muscle of their personal emoji apps
Newspaper | USA Today
Date | 17.5.2016
Language | English
Country | U.S.
Topic Tags | emojis, marketing
Summary | Many celebrities now sell apps with personalized emojis about them, for instance Kim Kardashian, Blac Chyna, Ariana Grande, and many others. Selling emojis of one's brand brings more than app sales revenue: everytime a fan uses one's emoji, it's free marketing. Emojis are crucial merchandise now that over 90% of the online population regularly use emojis.
Image Description | Portrait of Blac Chyna.
Image Tags | female(s)
Emojis are everywhere — including in their own Hollywood movie
Newspaper | Los Angeles Times
Date | 21.2.2017
Language | English
Country | U.S.
Topic Tags | emojis, GIFs, marketing
Summary | Emojis have entered all aspects of our daily lives - our digital communication on various platforms and channels, comedians translate news into 'emoji news' as a joke, and now an animated emoji movie is being produced in Hollywood. The film industry has caught onto the emoji craze for marketing purposes as well. Making available special emojis for an upcomig movie has become a wide-spread part of pre-release marketing. The public relations staff of film marketing want to support fandoms in any way they can - be it with specialized emojis or GIFs.
Image Description | A screenshot of The Emoji Movie.
Image Tags | emojis
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