Number of Posts: 4
Posts 1 - 4
Emojis to grace Pepsi products in summer campaign
Newspaper | USA Today
Date | 19.2.2016
Language | English
Country | U.S.
Topic Tags | emojis, hashtags, marketing, social media
Summary | Pepsi is using emojis to market their product because it is the "language of today" that transcends cultures and is intellegible for everyone. The new campaign also includes the two hasthags #PepsiMoji and #SayItWithPepsi to encourage consumers to post about their purchase on social media. Coca Cola recently had a similar campaign with first names on their bottles. They had been very successful with making consumers engage with the company through social media. Consumers basically did free marketing for them by posting pictures of Coke bottles with their names on their private accounts.
Image Description | Pepsi bottles with emojis and Coca Cola bottles with first names.
Image Tags | emojis, logo
Are Emoticons And Emojis Destroying Our Language?
Newspaper | Huffington Post
Date | 13.8.2015
Language | English
Country | U.S.
Topic Tags | emojis, language threat
Summary | Emojis are popular, especially among young people. Older people are a little worried about that; emojis may harm our language. Two young female interviewees talk about the new set of emojis that just came out and how happy they are. Emoji is a universal language; everyone can understand it. What does that mean for the future of language? It seems that after years of progress, we're regressing back to the age of hieroglyphics.
Image Description | Digital image of four yellow-face emojis, and photograph of a passage of "Emoji Dick" in emoji.
Image Tags | emojis
Emojis: The death of the written language?
Newspaper | CNBC
Date | 24.6.2015
Language | English
Country | U.S.
Topic Tags | emojis, language threat, misunderstanding, word/writing
Summary | People are using more and more emojis, which can be seen as a threat to written language. Indeed, people are starting to replace words with emojis in order to communicate a feeling or emotion, and according to the author of the article, this is worrying. Moreover, using emojis can lead to misunderstandings and miscommunication. Finally, if school start to incorporate emojis in their curriculum, it can be perceived as a regress back to hierogylphics.
Image Description | Getty image of a keyboard composed of emojis, and image of a series of Apple emojis representing diversity.
Image Tags | emojis, keyboard
Snap Makes a Bet on the Cultural Supremacy of the Camera
Newspaper | The New York Times
Date | 8.3.2017
Language | English
Country | U.S.
Topic Tags | GIFs, language threat, Snapchat
Summary | Snapchat is showing us the future: communication is switching to more visual modes of communication such as photographs, videos, GIFs, funny filters. Linguist Gretchen McCulloch has argued that Snapchat filters constitute a new mode of phatic communication. We have seen the primacy of text gradually broken up in the past decade. This does not mean, however, that the written language will disappear altogether. Text is still very important for conveying accurate information concisely.
Image Description | GIF with anthropomorphic cameras and emojis dancing around.
Image Tags | camera, emojis, gifs
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