Number of Posts: 6
Posts 1 - 6
Täglich neue Inhalte generieren
(Generate new content every day)
Newspaper | Schweizer Bank
Date | 16.12.2016
Language | German
Country | Switzerland
Topic Tags | emojis, Instagram, marketing, Snapchat, social media
Summary | SIX's communication specialist has taken a university certificate course in social media management. It is very useful in highlighting the uses and risks of corporate social media use. Her job consists of creating original content on multiple social media profiles of her company. She has organized emoji battles and uploaded drone films of corporate events. One downside of the cetrificate course, she says, was that it never mentioned Snapchat or Instagram even though those are the most popular platforms among digital natives.
Image Description | N/A
Das sind die neuen Funktionen von Whatsapp
(These are the newest functions of WhatsApp)
Newspaper | Der Bund
Date | 7.7.2016
Language | German
Country | Switzerland
Topic Tags | Snapchat, WhatsApp
Summary | New image editing and music features are supposed to be added to the messaging app WhatsApp. Funny filters, the possibility of adding stickers and drawing on pictures might be incorporated into WhatsApp – functions which are mainly known to be Snapchat features. Users will also be able to share music through the app and listen to it without having to download it. Further, it will be possible to join a group simply by clicking on a link.
Image Description | Photograph of a smartphone screen with different icons (WhatsApp, Skype, Viber) and a finger pointing to the WhatsApp icon. Screenshot of a Twitter account that mentions the new WhatsApp features.
Image Tags | hand(s), logo, Skype, smartphone, Twitter, Viber, WhatsApp
Klick und weg
(Click and gone)
Newspaper | Tages-Anzeiger
Date | 9.12.2016
Language | German
Country | Switzerland
Topic Tags | Snapchat, social media
Summary | The new hot app is Snapchat. It has the reputation of being casual and fun without the pressure of a perfect online presence such as with Facebook or Instagram. Snapchat users decide who can see which content, and the content does not linger on the platform. Its worth has just been estimated at $16 bio but some experts doubt that the app has quite that much economic potential. While there is a lot of advertising potential on the Snapchat platform, owner Evan Spiegel is being very uncooperative in providing information about the users to enable corporations to tailor advertising to the specific users.
Image Description | N/A
Politiker auf Snapchat vertreiben junge Wähler
(Politicians on Snapchat are driving young voters away)
Newspaper | 20 Minuten
Date | 5.7.2016
Language | German
Country | Switzerland
Topic Tags | politics, Snapchat, youth
Summary | Digital communication has the same status/value as fashion or music among youth, experts say. Politicians are increasingly moving to Snapchat to reach young voters. Some people think it is smart of politicians to use trending new media but experts say that adults cannot successfully participate on Snapchat because young people have particular communication codes. They use memes and allusions to pop culture tropes to create simple humorous content which outsiders, i.e. adults, do not understand.
Image Description | Series of six photographs: Snapchat icon and male portraits.
Image Tags | male(s), Snapchat
Jetzt ist es da, nun ist es weg
(Now it is here, now it is gone)
Newspaper | Tages-Anzeiger
Date | 4.5.2016
Language | German
Country | Switzerland
Topic Tags | Snapchat, social media, youth
Summary | 59% of 14 to 19-year olds use Snapchat (not specified whether in US/Switzerland/world-wide) while only 6% watch television daily. Snapchat is quickly catching up with Facebook in the amount of content created by users. While Snapchat has become famous for its function to send images with captions and drawings that self-destruct after a few seconds, many new formats are now available on Snapchat: users can create collage-like “Stories” of their recent snaps that stay on the platform for 24 hours. Corporations create high-quality digital content that they distribute through Snapchat’s ‘”Discover” function, and journalists document events in real time through “Live-Stories”.
Image Description | Video (interview) of Snapchat users, and series of screenshots of snaps.
Image Tags | female(s), male(s), Snapchat
Schulmädchen im Internet
(School girls on the internet)
Newspaper | die Weltwoche
Date | 12.5.2016
Language | German
Country | Switzerland
Topic Tags | Snapchat, threat, WhatsApp, youth
Summary | Teenage girls still live struggling with the same pressure as earlier generations; the only difference is that now social media are here to enhance them. The number of followers quantifies popularity and the longevity of content online can easily ruin somebody’s reputation for good. Having an account on WhatsApp, Snapchat, and other social media is compulsory at ages as young as 11 years old unless one wants to become isolated.
Image Description | Illustration of a girl and her digital devices; she is surrounded by elements representing social media and internet life.
Image Tags | computer/laptop, female(s), smartphone, social media
Page 1 of 1