Number of Posts: 3
Posts 1 - 3
Internetstars mit Jöö-Faktor
(Internet stars with aaaaw factor)
Newspaper | Tages-Anzeiger
Date | 2.12.2017
Language | German
Country | Switzerland
Topic Tags | Instagram, marketing
Summary | A Swiss Instagram account is increasing popular with thousands of regular likes. It is called "Mr.Mrs.Aliu" and showcases a young Swiss family with an Albanian migration background. They are a simple, working class family and they share their wedding and holiday pictures on Instagram. Recently they have also shared an image of their newborn daughter and her nursery with links to the shops where one could buy the same furniture.
Image Description | Instagram posts showing a man and a pregnant woman, a nursery, as well as a map showing where the couple lives.
Image Tags | female(s), Instagram, male(s)
Wenn das Handy antwortet: So zahlen wir in Zukunft
(When the phone responds: this is how we will pay in the future)
Newspaper | Handelszeitung
Date | 2.3.2017
Language | German
Country | Switzerland
Topic Tags | artificial intelligence, Google, marketing, smartphone
Summary | Various companies like Google and Amazon are coming up with new conversational commerce solutions, i.e. (voice command) chatbots with which one can conversationally make purchases online. Making payments via smartphone apps is very common in China while Switzerland is lagging behind. Some companies like Mastercard are already working on further ways to pay, namely by verbal cues. This means that people will only have to say it to secure the payment.
Image Description | Two informational videos and a series of photos from a technology convention.
Image Tags | female(s), hand(s), male(s), smartphone, tablet
Händler ohne Waren
(Merchants without merchandise)
Newspaper | NZZ Folio
Date | 5.10.2015
Language | German
Country | Switzerland
Topic Tags | marketing
Summary | In an interview with trend researcher Karin Frick, the future of digital development is discussed. Frick predicts that commercial as well as social interactions will become more digitized. Examples illustrating this trend would be the car-sharing app Uber which connects drivers with people who need a ride. Similarly, already existing and highly popular dating apps point to what might become the norm for initiating all personal interaction.
Image Description | Illustration (drawing, painting, collage) of people, different shapes and colors.
Image Tags | female(s), male(s)
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