Number of Posts: 5
Posts 1 - 5
Täglich neue Inhalte generieren
(Generate new content every day)
Newspaper | Schweizer Bank
Date | 16.12.2016
Language | German
Country | Switzerland
Topic Tags | emojis, Instagram, marketing, Snapchat, social media
Summary | SIX's communication specialist has taken a university certificate course in social media management. It is very useful in highlighting the uses and risks of corporate social media use. Her job consists of creating original content on multiple social media profiles of her company. She has organized emoji battles and uploaded drone films of corporate events. One downside of the cetrificate course, she says, was that it never mentioned Snapchat or Instagram even though those are the most popular platforms among digital natives.
Image Description | N/A
Jetzt kommt die Sticker-Schwemme
(The sticker flood is on its way)
Newspaper | Tages-Anzeiger
Date | 15.11.2016
Language | German
Country | Switzerland
Topic Tags | abbreviations, emojis, Facebook, language threat, marketing, social media
Summary | Emoticons (f.i. ":-D") and abbreviations (f.i. "LOL") have trickled down from "geek speak" and established themselves in the mainstream. Emojis are nowadays ever present in our digital communication as well as in other arenas such as film or advertising. Now various social media platforms, among them Facebook, offer users various palettes of stickers. They are larger versions of emojis and are sent as an image file rather than included on the keyboard as a letter. Because many sticker palettes need to be purchased, a whole economy is beginning to form: The Japanese messaging app Line has sold over $250 mio worth of stickers last year. We do not need to fear that emojis and co. will replace language as we know it.
Image Description | Commodified emojis in various forms (as balls, as tattoos, as bed sheets, as food, on clothing, as masks, etc.) and Facebook messenger chats using/purchasing sticker collections.
Image Tags | emojis, Facebook, male(s), social media
Quand les émotions mènent le bal
(When emotions are leading the way)
Newspaper | Le Temps
Date | 9.5.2017
Language | French
Country | Switzerland
Topic Tags | emojis, Facebook, privacy, social media, threat
Summary | Nowadays, people don't take the time to "think" and go from one emotion to another very quickly, especially on social media. For instance, Facebook introduced its "reaction" buttons. Today, it seems that a laughing emoji is worth a long speech. Facebook can also gather its users' personal information thanks to the reaction buttons. Our communication is now based on emotions, which can be dangerous.
Image Description | Cartoon representing four people chatting; one of the speech bubbles includes a series of different emojis.
Image Tags | emojis
Muttis Welt
(Mommy’s world)
Newspaper | Sonntagszeitung
Date | 28.8.2016
Language | German
Country | Switzerland
Topic Tags | emojis, social media
Summary | Three women from Boston developed an app with 250 new emojis all depicting various aspects of parenthood and especially motherhood. The emojis address taboo topics of childcare and pregnancy such as being in labor, baby’s spit-up, and milk-pumping. Many parents however overshare these personal experiences on social media; a phenomenon previously named ‘sharenting’.
Image Description | Digital image representing three pregnant women emojis.
Image Tags | emojis, female(s)
“Pic speech”: le parler ado
(“Pic speech": teen talk)
Newspaper | La Tribune de Genève
Date | 30.5.2015
Language | French
Country | Switzerland
Topic Tags | emojis, Facebook, language threat, selfie, Snapchat, social media, WhatsApp, youth
Summary | Nowadays teenagers mostly express themselves through visual modes (e.g. Instagram, WhatsApp, Facebook, Snapchat) and thus create their own language: “pic speech”. Images do not necessarily replace words; young people claim that words are still important since they contextualize images. Regarding emojis, teenagers use them for their “affective” purpose. This new language is a way for youth to become autonomous and emancipate themselves.
Image Description | Series of screenshots of different teenagers' snaps (selfie + Face Paint feature).
Image Tags | male(s), Snapchat
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