Number of Posts: 2
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Wege aus der Peinlichkeit
(Exit ways out of embarrassment)
Newspaper | die Weltwoche
Date | 28.9.2017
Language | German
Country | Switzerland
Topic Tags | emojis, gender, misunderstanding, online dating, politeness, research/study, texting, youth
Summary | Emojis have entered our communication with no turning back but using them is a minefield of misunderstanding. It is especially risky in the initial stages of texting with a love interest: studies show that people tend to imitate the communication patterns of their interlocutor if they are in love with them. Because women are more communicative than men, they tend to be the ones who are imitated in such a scenario. But men, beware! Do not go overboard with your heart emojis, it's too girly. One should however also refrain from making overly abrupt changes to ones emoji habits as it can seem distanced and elitist if one stops to use emojis altogether.
Image Description | N/A
«In Japan steht für Danke, im Westen für Beten»
("In Japan it means thank you, in the West it signals praying")
Newspaper | Sonntagszeitung
Date | 20.8.2017
Language | German
Country | Switzerland
Topic Tags | emojis, marketing, misunderstanding, research/study, texting, translation
Summary | Keith Broni, one of the first emoji translators world-wide, has been chosen from 500 applicants. He has researched the use of emojis at the University of London and he is an expert of how people from different cultures understand emojis. He works as a makerting consultant to various companies and advises them on how to use emojis as a corporation. Using emojis can be fraught with risk as hand gestures can mean very different things in different cultures. Even within the same culture emoji use can be risky. At this point, it is more risky not to use any emojis in casual texting because of the negativity effect which means that messsages without emojis seem cold or distanced.
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